30 Stunning Ambient Advertising Examples

Creative-Ambient-Ads-bus-beer

Ambient Advertising is an unusual and creative method of advertising which can be seen in unusual places where you wouldn’t normally see an ad. The best thing about Ambient Advertising is they can be seen just about anywhere, they can be quirky and unusual making the viewer think.

When did Ambient Advertising start?

Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as non-traditional or alternative media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

Today we’ve gathered 30 Stunning Ambient Advertising Examples, get inspired and learn from the best with these excellent ambient advertising examples!

Tecate Beer: De-stressing foam

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Art Director: Coke López

Tia Lea Park: Trampoline poster

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Art Director: Andrey Ustnov

Eliane Indiani Fitness Center

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Art Directors: Felipe Cavalcanti, Fabiano César

Carphone Warehouse: Scrimper’s Valentine’s Day bouquet

ambient-ads-roses

Art Director / Copywriter: James Crosby, William Cottam

Spectro Skin Care: The Smile Shop

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Creatives: Victoria Sturgess, Vanessa Heber

Colgate – Don’t Forget

Advertising Agency: Y&R, Bangkok, Thailand

Bergmann & Sohn Funeral services

“Come a little closer / Funeral services Bergmann & Sohn”

Frontline – Get Them Off Your Dog

A local petstore chain with limited budgets needed to push their range of de-ticking products. Huge 225 sq. meter stickers, across 3 malls crawling with people were used citywide to highlight their leading product range.

Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia

Aseema Charitable Trust: Education for Street Children

Advertising Agency: 141 Sercon, Mumbai, India

KitKat – Bench

Advertising Agency: unknown

Mondo Pasta: Boat

Advertising Agency: Jung von Matt, Germany

What Goes Around – Comes Around

Agency: Big Ant International, New York

The Economist – How Long Can You Stay On?

Advertising Agency: BBDO New York, USA

WWF – Save Paper – Save the Planet

Monster.com Foosball – Stuck In The Wrong Job?

In a pub, one of the figures in a foosball table is replaced by a ballet dancer figurine, and she is never able to kick the ball. when people play, they can experience the problems of a job mismatch and be reminded to look for the right job using the best platform – Monster.com.

Advertising Agency: JWT, Hong Kong

Global Warming. What’s All The Fuss About?

“Find out for yourself www.mtvswitch.org.”

Advertising Agency: OgilvyAction, Amsterdam, The Netherlands

Meister Proper – Pedestrian Crossing

Agency: Grey Worldwide, Germany

BIC – Huge Razor

Indus Pride: Beer Mug

Advertising Agency: Ogilvy & Mather, Bangalore, India

92% Of Guys Say They Washed. 34% Were Lying

Agency: JWT

KarstadtQuelle: Dental Implant Insurance

Advertising Agency: Jung von Matt, Hamburg, Germany

Silk Soft – Toilet Tissue Promotion

The objective of this campaign was to promote the fact that Silk soft is 100% recycled.

Advertising Agency: By Far, Denmark

Tyskie – Beer Mugs Stickers

Art Director: Michał Kamiński

Police- Slower is Better

Ambient-Ads-hospital

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

Tramontina Precision Knives – Ultrathin slices

Advertising Agency: Leiaute Propaganda, Salvador, Brazil

Tibits – Very Very Fresh Vegetarian Food

Advertising Agency: Wirz/BBDO Switzerland

Je*s Jeans – No Need to Bend Anymore

“At this moment, your bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time!”

Advertising Agency: Bruketa@Zinic, Zagreb, Croatia

Fitness First (International chain of health clubs)

Advertising Agency: N=5, Amsterdam, The Netherlands

Kerrisdale Lumber: Leaves

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Art Director / Designer: Jeremy Grice

Fur-Free: Truth Coat

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Art Director: Brett Terblanche

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