Ambient Advertising is an unusual and creative method of advertising which can be seen in unusual places where you wouldn’t normally see an ad. The best thing about Ambient Advertising is they can be seen just about anywhere, they can be quirky and unusual making the viewer think.
When did Ambient Advertising start?
Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as non-traditional or alternative media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.
Today we’ve gathered 30 Stunning Ambient Advertising Examples, get inspired and learn from the best with these excellent ambient advertising examples!
Tecate Beer: De-stressing foam
Art Director: Coke López
Tia Lea Park: Trampoline poster
Art Director: Andrey Ustnov
Eliane Indiani Fitness Center
Art Directors: Felipe Cavalcanti, Fabiano César
Carphone Warehouse: Scrimper’s Valentine’s Day bouquet
Art Director / Copywriter: James Crosby, William Cottam
Spectro Skin Care: The Smile Shop
Creatives: Victoria Sturgess, Vanessa Heber
Colgate – Don’t Forget
Advertising Agency: Y&R, Bangkok, Thailand
Bergmann & Sohn Funeral services
“Come a little closer / Funeral services Bergmann & Sohn”
Frontline – Get Them Off Your Dog
A local petstore chain with limited budgets needed to push their range of de-ticking products. Huge 225 sq. meter stickers, across 3 malls crawling with people were used citywide to highlight their leading product range.
Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia
Aseema Charitable Trust: Education for Street Children
Advertising Agency: 141 Sercon, Mumbai, India
KitKat – Bench
Advertising Agency: unknown
Mondo Pasta: Boat
Advertising Agency: Jung von Matt, Germany
What Goes Around – Comes Around
Agency: Big Ant International, New York
The Economist – How Long Can You Stay On?
Advertising Agency: BBDO New York, USA
WWF – Save Paper – Save the Planet
Monster.com Foosball – Stuck In The Wrong Job?
In a pub, one of the figures in a foosball table is replaced by a ballet dancer figurine, and she is never able to kick the ball. when people play, they can experience the problems of a job mismatch and be reminded to look for the right job using the best platform – Monster.com.
Advertising Agency: JWT, Hong Kong
Global Warming. What’s All The Fuss About?
“Find out for yourself www.mtvswitch.org.”
Advertising Agency: OgilvyAction, Amsterdam, The Netherlands
Meister Proper – Pedestrian Crossing
Agency: Grey Worldwide, Germany
BIC – Huge Razor
Indus Pride: Beer Mug
Advertising Agency: Ogilvy & Mather, Bangalore, India
92% Of Guys Say They Washed. 34% Were Lying
KarstadtQuelle: Dental Implant Insurance
Advertising Agency: Jung von Matt, Hamburg, Germany
Silk Soft – Toilet Tissue Promotion
The objective of this campaign was to promote the fact that Silk soft is 100% recycled.
Advertising Agency: By Far, Denmark
Tyskie – Beer Mugs Stickers
Art Director: Michał Kamiński
Police- Slower is Better
Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Tramontina Precision Knives – Ultrathin slices
Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Tibits – Very Very Fresh Vegetarian Food
Advertising Agency: Wirz/BBDO Switzerland
Je*s Jeans – No Need to Bend Anymore
“At this moment, your bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time!”
Advertising Agency: Bruketa@Zinic, Zagreb, Croatia
Fitness First (International chain of health clubs)
Advertising Agency: N=5, Amsterdam, The Netherlands
Kerrisdale Lumber: Leaves
Art Director / Designer: Jeremy Grice
Fur-Free: Truth Coat
Art Director: Brett Terblanche