With the ever-increasing influence of social media, more brands are looking for ways to reach consumers in the social space. Hiring social influencers or brand ambassadors is one way to do it and it involves connecting with a social media user with a large following or blog/site with information.Â
For those marketers and social media users interested in making your own way in the world of influencing. Simply read the influencer marketing tips below for some pointers to set yourself apart from all of the others.
Stay Active on Social Media
This one goes without saying. You canâ€™t be an influencer brands want to work with if your presence on social media isnâ€™t active. You must join several media sites (Facebook, Twitter, Snapchat, Pinterest, Instagram and more) and be sure to connect to each one consistently to stay consistent.
The top influencers post on their sites several times a day and engage with their followers daily by responding to posts and messages. If you have a lot of social media accounts it can be quite a workload. Avoid the temptation to cut corners by using social media tools, hacks and efficiency tools to up your game.
Always Act Professionally
Influencer marketing is quickly becoming the most popular way for brands to get their message across to their intended audience. Per Forbes, 92 percent of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. For these reasons, it is extremely important to stay professional and maintain good relationships with your followers as well as the brands who hire you. If you miss deadlines, are not reliable, and donâ€™t produce quality content, brands will not continue to work with you.Â
Produce Quality Content
This one can be tricky. In order to avoid your posts being similar to a game of craps (whereas some people will â€œhitâ€ on your posts, and others will simply bypass them), you must post quality content several times a day. Basically, just because you are posting several times per day does not necessarily mean followers will always read it. If itâ€™s not quality content, readers will skip over it. Choose to post only things that will have the highest impact to readers. A good rule of thumb to ask yourself before each post is â€œwould I like this?â€Â
As mentioned above, consumers trust influencers more than advertisements and celebrity endorsements. One big factor in this is that influencers can directly respond to consumers via social media sites, blogs, etc. For this reason, you must be approachable and always be helpful to both your followers and to other influencers. Answering questions or directing people toward useful information will help increase your networks, maintain a positive reputation, and build long lasting relationships all around.
To establish yourself as a known and trusted influencer, you must make yourself an active part of the community. Attend conferences to meet other people, speak at local clubs, or simply join a group that is of interest to you to help increase your social media following and increase traffic to your site.
Wrapping Up : Influencer Marketing
Anyone can be on social media, but it takes a dedicated, hardworking individual to become a top brand influencer. If you follow the five tips above, you are well on your way to setting yourself apart from the rest by being a top influencer brands want on their teams.