If you are thinking about embarking on a content marketing campaign for your business, it is critical to understand the strategies that will attract a big number of consumers. Text-based content is always an integral part of marketing. However, it is visual content that will set your product apart in this digital era and stimulate online growth and engagement. A recent study indicates that 65 percent of people respond better to visuals and are more likely to relate to information that’s presented through the use of visual aids.
Using content marketing strategies that people have an innate psychological resonance with is one of the best ways to take your marketing campaign to the next level. Are you ready to adopt a visual content marketing strategy to attract and keep more clients in your company? If so, read on for useful insight into how visuals content is revolutionizing content marketing and tips on how to utilize it to attract more customers to your enterprise.
Showcases Your Product
Text-based content aims at describing your product to consumers, but visual content shows the product. A picture is worth a thousand words, and in this case, photos allow your prospective clients to see for themselves the product that you are offering. The use of visuals helps build trust as new customers don’t have to take your word for it. If you have utilized both images and video demos, customers can see the product in action and assess its benefits without enticement.
As you come up with visual content for your social media platforms and website, think about your company logo as well. A well-designed logo that is memorable and makes sense to the customer can speak a lot about your brand. Create a logo that’s unique and which communicates your brand goals. For instance, when you look into Budlight logo history, you will discover that the company deliberately uses bolder colors and fonts to explain the product. Seek the services of an experienced designer who can help you arrive at the perfect logo for your brand.
Social Media Friendly
In today’s digital era, businesses that don’t interact with their existing and potential customers through social media don’t stand a chance in the market. The use of visuals on social media can further enhance the effectiveness of your marketing strategy. Luckily, images and videos are social media friendly with platforms such as Facebook, Instagram, Tumblr, and Pinterest availing avenues for users to share visual content. What’s more, you can use both desktop and mobile devices to upload and share content during and after-work hours.
Leverage the power of social media by providing images of your products. You can also create instructional videos showcasing how to use a product or its benefits. Also, make use of custom memes as their humorous captions tend to encourage conversation, and this allows you to interact with the audience. Research shows that visuals are 43 percent more persuasive than text and other forms of content, and as a result, they will attract and keep customers in the business.
Supports Search Engine Optimization
Search engine optimization (SEO) is a technique that aims at improving the visibility of a website on search engines. It involves creating a user-friendly site, providing quality content, and using keywords. Creating quality content for your site not only includes texts, but it also involves the use of images and videos. Visuals break the monotony of text on your website and are bound to attract the attention of new visitors. They can also increase your website’s conversion rate and take the business a step closer to more revenue and profits.
Don’t limit your visuals to social media platforms. Incorporate them into your website content to improve its attractiveness and rankings on search engines. Remember to optimize your images for online use by resizing them appropriately so that they don’t end up affecting the load time for your website. Also, where possible, skip stock images as viewers tend to identify and ignore them. Rather, take original and high-quality photos for your online platforms, and the uniqueness will pay off in the end.
Enhances Your Brand
Visual content can be used to improve your brand’s visibility to your potential customers. This can be achieved by infusing your brand into the imagery. For instance, you can take photographs that spotlight the product, your employees, and the business location. Make use of colors and other visuals that relate to the brand. Product artistry can attract attention and draw potential customers into your information, whether it’s on social media, mail, or the company’s website.
Visual marketing attracts attention that translates into achieving business objectives. However, as you apply these strategies, remember to maintain communication with the clients. Visuals do not replace the need for interaction with the audience. Engage them as much as possible so that you can identify their unmet needs and tailor your product and services to their preferences.