I’ve often said that my favourite design work is logo design. There’s something about having constraints in the form of a very small canvas size to work with, but the freedom to go in any design direction you want, that I find particularly appealing. There are so many directions that you can take a logo, and so many different techniques and styles, that it’s difficult to know where to begin. On a canvas size that small, any design decision you make will have a very noticeable impact on the feel and personality of the finished product, and so you have to tread carefully.
One style that I absolutely love is the use of illustration as part of the logo. This is a remarkably difficult style to get right, and requires some real talent – but the end result is usually a brand identity that feels a bit more personal. There are still different paths to take with this style – from fun and quirky to elegant and refined, but illustration helps to add that personal touch which is hard to achieve with other logo design styles.
To help give you some logo illustration inspiration, I’ve collected some examples of my favourite new, fresh designs. Some remarkably talented designers have meticulously crafted these logos, and I hope they help to get your creative juices flowing. I’d love to know which ones of these are your favourites in the comments.
Glitchers
Kenya
Lab Rat
Smorss
Foxy
Carlos
King Fisher
Get Wired
Little Boat Records
Tobias Hall
Insplore
Mr. Cooper Studios
Dash Media
Gears and Pistons
Saber
Heart
The Groover
Big Colors
Agile Rocket
Agrivok
Handcrafted
Ranger Fun Run
Paper Rocket
Barcolana
Moonshine
Love Yu
Alternative
John T Law’s Hike or Die
Milton Keynes Thunder
Have you found any examples of logo design illustration that you think should be included in our post? I’d love to hear what you have to say in the comments.