It does not matter how great the design of your marketing e-mail is, as in the end it all comes down to the content of your mail. If the writing is powerful and persuasive enough to influence your readers to act, you are a successful marketer. If it is not that compelling, you will end up with a high open-rate, but no clicks, conversions and sales. By the end of the day, you will have a poor marketing campaign with no results to show.
Following are the 7 really important tips for writing great e-mail content. Read all the following tips and see if you have been doing something wrong.
creativebeacon posted in Web 61 days ago