creativebeacon posted in Web 110 days ago
Just a couple of years ago, search engine optimization (SEO) was all the rage for getting attention and traffic to a website. Working with a set of keywords you expected people to use in search engines to find products and services similar to yours, you tried to outrank competing sites for these keywords and get higher placement in the search results. Ranking highly was accomplished by getting lots of high quality backlinks to other sites. The more closely related the sites were to your own, the better it counted toward your search engine ranking.