Going to the science museum can be a fun experience for both kids and adults. It’s amazing how much you can learn in one day! To get more people going to the science museum, Science World, created an awesome set of creative science museum ads. These science museum advertisements showcase various science facts on the streets of Vancouver.
Some of there science museum ads feature some stunning ambient ad techniques including 2oz of pure gold which was guarded by 2 guards around the clock. They also featured interesting photos containing fun facts about bugs, diamonds skin and other facts you probably haven’t heard of.
When did Ambient Advertising start?
Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as non-traditional or alternative media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.
Website Sources: scienceworld.ca, rethinkcanada.com
Many of us see Billboards on a daily basis, innovative Billboard Advertising can get your attention and is hard to miss when your outside. Creative Examples of Billboard Advertising can be a great source of inspiration and are quite interesting to look at.
A billboard (sometimes also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative “customizing” through extensions and embellishments.
Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
Billboard advertisements are designed to catch a person’s attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color.
Here’s a collection of clever and creative billboards ads, these ads are very different to your usual billboard advertising and have showcase just what you can creative with billboards.