Modern businesses excel due to the application of brand design. It is not just for advertising and promoting the brand to wider offline and online audiences. Rather it is building customer touch points where they can connect the brand through logo, packaging, and product.
Thus, brand design highlights the USP to customers and leads to forming a bond with them.
Do you know? Amazon has the highest brand value in the world, with over 299.3 billion USD in 2023, overtaking Apple. And the whole process goes down to their connection with customers, especially with their creative brand design.
Therefore, it brings us to today’s topic: the different stages of creative brand design. Let’s rumble in the next section.
Creative Stages Of Branding Design
Creativity is a key aspect of human lives; without which, our daily problems will remain issues rather than new challenges to resolve.
Similarly, in business today, companies focus on creativity to increase their brand presence on offline and online platforms.
Therefore, to create a proper brand design, each must go through stages to ensure an effective brand. Here are those –
Stage 1: Imagination, Developing Ideas
Imagination is directly related to creativity, as it gives you an entry point to the future and allows you to brainstorm ideas to help you achieve that. True customer insight comes from stepping into the future, where you learn to give something new to your users.
Thus, it allows you to formulate new ideas which have never been seen in human history. For example, Disney’s amusement park by Walt Disney, which he imagined as a big place with different amenities that give entertainment and endless memories to children.
Hence, the first stage of designing and transforming a brand is imagining a future, like the great Martin Luther, and trying to replicate it in reality.
Stage 2: Innovating New Ideas
I am not here to discuss Phillip’s brand slogan, “Innovation and You.” Rather, stressing that innovating new ideas is key in branding design as it brings the concept into its real form and crosses the boundary of time and space.
It is the second stage, where your constant brainstorming ideas and needs come out in life to add more value to the company. For example, Amazon excels in selling cost-effective products, which makes everyone stay on their website and purchase different products.
Even pharmaceutical companies like Pfizer excel at selling high-quality medical products, and that differentiates them from others. And it is their investment in innovation that makes them the best medical company.
So, put your imagination on pen paper and let it happen, which creates a unique halo around your brand.
Stage 3: Operationalization Of Ideas
The third stage is the practical demonstration of ideas, with a high chance of failure rather than success. But persistence is key in this stay, as out of ten ideas, one will give you an eureka moment, which can transform your brand.
Therefore, the stage is all about experimenting with ideas, where some will fail, and some will excel. Yet, it would help if you kept experimenting with the pictures, as they will help in branding design and give a new approach to reaching customers.
So, do not limit yourself to one idea. Experiment with different ideas to get better results.
Stage 4: Renovation
Renovation is a great way to upgrade and give the system a new look. This is mostly seen in retail stores, where they upgrade systems and brand design from time to time.
Further, you will see the renovation stage in Toyota products, where they renovate cars to make them more efficient and innovative for people to use.
Hence, in this stage, you keep considering upgrading, which will offer you an edge in the market. And if you are looking for someone to promote your brand through designing and redesign, then it’s better to call the Vantage Branding agency. They are the ultimate masters of it.
Stage 6: Employing The Six Senses
The last stage is about deploying the six senses, where customers can touch the product and feel them to form a connection with them. Thus, in the previous step, your job is to create an everlasting shopping experience that stays with the customer longer.
With the five physical senses, you have to create a physical brand experience; with the mind, it should be where the brand should reside. Therefore, your focus should be quality, creating a terrific brand experience, and great pre and after-sales support.
Creativity Is A Way Of Life
If you ever visit Asia, like China or Japan, you will see it’s all creativity that has helped to resolve all the major problems and gives them the courage to solve new challenges. Similarly, this should be your motto for your branding design.