You might assume that online casinos are an easy sell, but the issue facing modern operators is the sheer amount of competition they face in this space.
To give gambling sites the edge over their rivals, here are a number of impactful tips and tactics that will up the digital marketing ante.
Make the most of mobile
There’s no getting around the fact that the majority of customers will be playing from a portable device, so optimizing your casino site to cater to mobile visitors is a must.
Arguably you need to go one step further and launch dedicated apps for Android and iOS, since this can overcome some of the compatibility hurdles that you’ll face when going the browser-based route.
Then, when looking to find the best mobile casino for your needs, a prospective punter will not have to worry about if they can play portably, or whether the experience will suffer because they have chosen to game on the go rather than from a desktop or laptop computer.
With a mobile-friendly, mobile-first approach, you can then factor this into your marketing content. Advising social media followers of mobile-exclusive features and even smartphone-only games could further accelerate your growth in this area.
Offer event-specific incentives
Another excellent marketing tool that online casinos have at their disposal is being able to provide benefits and bonuses to new and existing customers alike which are tied into particular events.
This clearly makes sense in a sports betting scenario, where major tournaments can be accompanied by free play bets, deposit-matching schemes and even discounts to encourage people who are already interested in the event to make things interesting with a wager or two.
It can also apply more broadly to all types of online casino experiences; for example, providing festive bonuses and focusing on Christmas-themed slot games during the run-up to the winter holidays is a great way to generate buzz at this time of year. There are digital marketing lessons to be learned from the retail sector in this regard.
Embrace content marketing
The online casino industry is arguably one of the best in the world at handling content marketing, in part because there is so much that can be written about gambling-related topics.
As such, for up and coming casinos that want to get their name out there and earn coverage from reputable sources, creating content to hand on to affiliates is one of the simplest and most effective solutions out there.
Obviously the quality of the content matters most. It has to be relevant to the target audience, and deliver real value to the sites that host it.
Likewise there is the option for casinos to build content that they host on their own site, and share via social media. This can general organic traffic for their sites, and introduce players to their brand so that recognition and trust are forged sooner rather than later.
Stay active on social media
Businesses across all sectors need to use social media to market themselves and foster an online audience in the digital age. This goes double for online casinos, as there are armies of potential customers out there who are likely more engaged with social networks than lots of other demographics.
Social media marketing is a specialism in its own right, and there are a number of strategies that will lead to success in this sphere.
One of the most important tenets to remember is that you need to be consistent in your posting habits. Setting a schedule and sticking to it, as well as using the same tone of voice and brand identity to make your posts immediately identifiable to your followers, is crucial to gaining traction.
Consider streaming services
Streaming sites like Twitch and YouTube are an intriguing subcategory of the social media scene, and again they lend themselves well to online casinos that want to make their digital marketing efforts go that extra step.
While you may not have the resources or the budget to set up your own live streaming team in-house, it is perfectly possible to partner with established personalities in this space. Sponsoring the videos of a gambling influencer or putting money towards a tournament that is set to be broadcast on a popular platform is another aspect of brand-building that is only achievable digitally.
There are a ton of other digital marketing tactics for online casinos to try, but now you’ll have a starting point to shape your strategies going forward.