As a brewery owner, you may feel your business has been the same for many years and needs a makeover. Well, this is important as in a marketplace crowded with hundreds of thousands of competing businesses, the primary endeavor is to stand out in the market and have the best possible process for brewing beer.
How else can a brewery stand out from its competitors? Let’s find out.
Updating your brand is an excellent place to start. This might range from a new logo to new packaging. It’s important that your branding reflects the quality of your beer. If you have an outdated or unprofessional-looking brand, it will be harder to convince customers to try your product.
A wonderful approach to keep consumers coming back is through loyalty programs. By offering rewards for buying your beer, you’ll encourage customers to keep choosing your product over others.
You could provide things like discounts, exclusive access to new beers, or even free merchandise after a certain number of visits. By doing this, you may demonstrate to your clientele how much you appreciate them and want to retain their company.
If you’re only brewing one type of beer, you’re limiting your potential customer base. You may reach a bigger audience by providing a selection of beer styles. This could be anything from a light lager to a dark stout.
Regular events are a terrific way to attract customers to your brewery. Live music or beer tastings are also examples of this. You may build a feeling of community around your company by hosting events.
It’s important to look at the demographic of those who are visiting your brewery, knowing this can help tailor events you create for your customers, creating a more enjoyable experience.
A fantastic approach to connecting with potential consumers is through social media. When promoting your company, using social media networks like Instagram or Twitter could help you connect with clients all over the world. Using hashtags is a useful technique to do this. It doesn’t sound like it makes a tremendous impact, however, they can make all the difference.
Finding what hashtags apply to your customer base and what will promote your brand is key in order to growing your pages over social media.
As important as it is to revamp your business, it is important to ensure as a beer brewing business you are aware of how to brew your beer, here is a step-to-step guide to doing so:
Usually barley, but sometimes oat and wheat are collected, heated, dried, and cracked to isolate the enzymes. This is also known as malting.
Then, the malt is passed through a mill, it’s key to crush to the correct size as the final flavor is affected. Too fine of a grind can leave the brewer with incomplete extraction of starch.
After the malt is crushed, it is then mixed with hot water between 62-70 Celsius. This creates the mash.
As the water hydrates, the malt triggers the enzymes and transforms the grain starches into fermentable sugars. This creates a sugary liquid, known as the wort, to become the body of the beer.
To brew, the wort must be divided from the grains. The temperature of the mash is increased to 77°C to stop enzyme reactions and maintain the wort’s sugar profile.
Then, grain particles are filtered by flowing the wort out of the bottom of the lauter ton and recirculating it through the grain bed to create a clearer wort.
The wort is moved to the boil kettle, where the spent grains are rinsed with hot water to extract the remaining sugars.
The beer is cooked in a copper or brew kettle with hops added. This involves chemical reactions which release flavors and aromas, with grain proteins and tannins binding, it helps to reduce protein haze and flavor, which precipitates out for the final product.
There are two types of fermentation: primary and secondary. For the yeast to work properly, the wort must be cooled between 15-20 Celsius.
The primary fermentation takes 3-5 days. The yeast converts the sugar into alcohol and co2. In secondary fermentation, it takes 2 weeks or longer. As the yeast works slower to condition the beer.
The final product’s clarity has improved as there is reduced sediment in the beer. After fermenting, the yeast and wort are mixed with water containing sterile air.
This part makes sure the beer is ready for sale. This lasts around 2 weeks.
It helps stabilize the beer’s flavor, so the taste is consistent when drinking. Improperly conditioned beer can taste sour.
A filtering process is carried out to remove unwanted by-products that would give off flavors and haze. Filtering helps speed up the process by removing them in minutes instead of weeks or months.
The beer may be put in a cask, container bottle or can. Unfiltered beer may be considered craft beer, as it carries a more intense flavor.
Are you looking for ways to revamp your brewery and take it to the next level? These five marketing tips should help get you started. Keep in mind that each of these tactics require a lot of hard work and dedication, but they’re worth it in the end.