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The Internet has ushered in an era of increased cooperation and collaboration, around aims both personal and collective, throughout the world. Nowadays, many entrepreneurs and social media influencers, who have anything of value to offer to their fans and customers, have fully operational websites. Website design has become a critical element in all this, serving to represent the brand, the image, and the ethos of an organization or a business.

But what is it all about? When creating a website, you must consider user experience as your top priority. An effective website must communicate what you do and how you do it, i.e., what your business has to offer.

The website should clearly appeal to its audience. A poorly developed website may not be able to attract visitors because it doesn’t attract the right crowd through its design. In addition, to create the perfect website, you should have an idea about the grid system.

To be on the safe side, it is recommended to get the experts get involved in website building and creating. A team of experts with wide ranging skills in WordPress, Shopify, and other platforms can help you achieve your dream look for a cross platform online presence. If you are looking for such professionals then look no further than the web design Brisbane team that specializes in all this and more in web design and other digital services.

Here are some easy web design tips and tricks that can help you make your website standout.

Choose something basic

Sometimes, you might get extra ambitious with aesthetics for your website, but you might not get the results you want. Don’t be discouraged, instead try something simple yet fun.

For instance, start with a blog. It’s not just fantastic for design practice, but you get to know how a content management system (CMA) works, giving you the experience to then create better website designs in the future.

Starting with a blog also means you will have access to thousands of readymade templates that you can just easily swap.

These templates are another valuable learning element. It lets see how CSS, HTML and java-scripting work, giving you insights into what makes for a perfect design. You can use templates as the base to make customizations and changes later.

Have content before you start

Putting content ahead means you’ll have something to work with before you begin to design your website. Knowing what you want to include and would work with shapes the flow and layout of the page.

Without a defined content, website design can be frustrating and time-consuming. Remember, your content doesn’t have to be perfect. You always have the option to optimize and edit later.

However, having a rough idea or draft of what will go live on your website helps you ensure the design is laid out in a practical manner. In addition, designing actual content gives you a better idea of how the website will function and look. It gives you the chance to make alterations earlier in the designing process.

Understand user experience basics

When designing a site, you need to understand that it’s more than just floating text in space. The color scheme, layout, content and imagery all come together to serve a singular purpose and evoke emotions. User experiences (UX) focus on knowing your audience.

It helps you answer questions such as ‘what are they looking for?’ or ‘how will your website’s design make finding simpler?’ User experiences are about getting into your audience’s shoes and seeing your website’s design through their eyes.

Hence, when designing your website, keep these UX elements in mind:

  • Make things simple and intuitive
  • Understand your audience’s needs and restrain the urge to show off your skills
  • Communicate ideas in a logical manner
  • Knowing and understanding your audience helps you craft a customized and specific design to their needs, making your website a success.

Pay attention to typography

Typography is more than just a way to convey messages. It’s one of the essential web design aspects that significantly impacts your website’s overall performance.

Depending on their size, color and shape, typefaces have the power to add depth and perspective to your website.

Hence, ensure they have the same feel as the included imagery and fit with your site’s purpose. For instance, if your website is about hand-made crafts, the associated fonts should give the same creative vibe.

However, don’t go over the top with fonts. If your main one is hand-written with curvy serifs, set it off with more straightforward styles.

Know user interface (UI) essentials

Are you new to web design? If yes, chances are you might be confused between UI and UX.

Remember, they both are different concepts. Where user experience is concerned, the overall idea of design, user interface (UI), is about the specifics.

For instance, if you were in an elevator, UI would have been the arrangement and size of buttons, while UX would involve the elevator’s colors, textures, and other design choices.

It’s about giving your audience the tools to experience your site free from any complexities.

While designing your website, remember these UI principles:

  • The collaborative elements should be functional at all times
  • Make design choices with a precise aim in mind
  • Actions must follow logical forms

Ensure easy navigation

Amazing websites make it easier for the audience to navigate. If your site navigation is like finding your way through a maze, people might bounce off and start searching for other websites that will be a little more intuitive.

Navigability starts with the header on your homepage. Make sure your header is descriptive because that is where the audience will decide whether to keep on exploring your site or bound off. In addition, avoid generic labels, and the space can be better used to communicate benefits of your website.

Besides that, you can link your logo to redirect to the homepage. Consider adding a footer which is the bottom of any webpage. You can use it to direct your audience to any relevant links such as a shortened versions of your products, social icons or any other related site locations and addresses.

Final words

Creating and designing a website is fun but challenging. If you haven’t designed a website before, make sure your website has easy navigation. Use creative fonts to make your site look attractive. Understand the needs and wants of your audience to design a website that is user-friendly.