Digital marketing is changing rapidly, and keeping up with the latest trends is essential for your business growth. Old marketing methods are now less beneficial to modern business, and more business owners are shifting to the digital methods. Thanks to the internet, digital marketing has changed the way business is done online and on social media. Here are some digital marketing trends that impact your business and help you gain a competitive edge.
Video Content Marketing
Video content marketing is a powerful way to engage and inspire your audience. When you create video content that is original and relevant, you build a loyal online audience to keep coming back. According to a survey by HubSpot, 78% of internet users watch videos online. The report also showed that the optimal length of a video should be less than 10 min, and 96% of markers agreed to this.
That means people are more likely to engage with you if they see what you’re doing and will probably share what they see with their friends. That exposure is great for building brand awareness and driving traffic to your website. Videos can be used for:
- Product demonstration
- Training
- Customer testimonials or reviews
- Whiteboard animations, explainer videos
Influencer Marketing
This is the next big thing in digital marketing. This strategy allows you to reach your audience through influencers with high social media following and credibility with your target audience. Influencer marketing is effective because celebrities, bloggers, and other influencers help you create a personalized brand experience that resonates with your customers. These individuals are highly trusted by their followers, so their endorsement of your products or services builds trust between you and the consumer.
Advertising Agency
The digital world is constantly changing, and one of the changes has been the increasing importance of advertising agencies. With more businesses moving away from traditional marketing methods, advertising agencies are becoming a trend.
They can offer you an advantage over other methods due to their interaction with other companies. They have years of experience working with clients from various industries and know which strategies work best for each industry. If you’re looking for a way to grow your business, using successful advertising agencies like EraserFarm is key since they have experience in what works regarding digital marketing.
Artificial Intelligence
The concept of artificial intelligence has been around for a while, but we have only recently seen it in action. AI is a computer program that mimics how humans think, act and react. It’s changing how we interact with technology. In marketing, AI is already used to automate tasks like scheduling social media posts or replying to customer inquiries. It is also used to analyze user data to improve website design and content. As AI develops, its ability to read emotions will only improve. This means you can expect more targeted ads and more personalized experiences online.
Voice Search
The use of voice search is rising, and it’s not hard to see why. Voice search is more successful than text-based searches and is helpful for those with accessibility issues or limited dexterity. It’s also useful for businesses with large product catalogs or complex information to convey. The best Voice generators don’t have to come at the expense of your website or other digital marketing efforts. It enhances them, making it easier for your customers to find what they’re looking for and convert more often.
Interactive Ads
Interactive ads are the future of digital marketing. They allow users to engage with the ad and interact with it. When you click on the ad, it takes you to a website where you watch a video, listen to the audio, or even answer a question about the advertised product.
The main benefit of interactive ads is that they are more engaging than traditional ads. Users aren’t just looking at an image or reading text. They’re interacting with something, which makes them more likely to remember what they’ve seen, heard, or done while interacting with the ad.
Mobile Marketing
This is a common device used to access the internet. The average person spends more time on their phone than watching television. Therefore, businesses need to reach customers on their phones. If you want to reach these potential customers with your ads and content, it should be easily accessible through search engines like Google and Bing and social media platforms like Facebook and Twitter.
Mobile marketing is more effective than desktop marketing. A study done by techjury on campaigns done on mobile devices versus desktops indicated that a mobile device generates 60.6% traffic while a desktop generates 37.88%. This indicates people are more likely to see your ad when they get it on their phones. A major benefit of mobile marketing is that it is easily accessible with a few clicks. You can set up an ad from anywhere you can access a computer or phone.
Digital marketing is one of the fastest-growing industries, with new digital marketing trends and features continually emerging. To stay competitive, keep up with the latest developments. Your business can thrive in an ever-changing digital world if you keep up with the latest trends and technologies.