Don’t judge a book by its cover. That’s what many of us assume is the right thing, but the fact of the matter is it’s false. People often do, which goes for something as simple as “ironically” books. When someone comes up to the bookshelf or on Amazon scrolling through books, they take mere seconds to decide if they should buy it or not.
Those 3-5 seconds are your chance to impact them. The best way you can make your book do that is either to give it away for free or have a book cover that is so good that they want to give it a go (we recommend the latter for obvious reasons).
If you’re still not sold on crafting an engaging cover, we’ve compiled a list of reasons why book cover design matters and why you should have it handled by a professional book cover designer.
Makes The Book Standout:
Here is a fun little thing you can do: go to an online bookstore of your choice or travel to the bookstore. Take a look at the bookshelf. Notice that every inch of the bookshelf is crammed with rows of books. A single shelf may hold around ten books. These books can be good or maybe bad, but the fact is that these are the books your book will compete against.
Think of the book cover as a hook. It helps attract buyers towards it. Some may be amazed by the illustration, while some may get intrigued by the title and typography. A book cover will help draw in potential readers to your book. More potential readers would mean better sales and more exposure. So, if you were to invest in a compelling cover, you would be upping your chances of selling more books.
Helps with Brand:
Another great thing about a book cover is that you can use it to establish your brand. That’s right, think of your book as a product, and just like any product, it is made by a business (you). Each part of the product helps you set yourself apart from other businesses (other authors).
In this case, every part of the product is everything your book is made of the story, characters, plot, format, design, and most importantly, the book cover. A well-designed book cover can help attract old and new readers to a book, especially if you are thinking of starting a series. For instance, the Harry Potter creation by JK Rowling always has a certain typography that anyone who has read the series can tell that it’s a book from the series from a mile away.
Sets Expectation:
A cover is the first thing a person will see when they look at your book, even before reading the blurb or title. The book cover can set some expectations about your book, which could be why they buy it.
A compelling book cover could make them believe that the content inside is equally unique. It can pique their curiosity, leading them to buy the book. So, by investing in your cover by hiring a book cover design service, you double your chances of getting your books off the shelf.
Attracts Readers of a Specific Genre:
Some readers buy a book because they heard good things about it, while others just scroll through the bookshelves or the online store to find something that catches their eye. A book cover can also help readers identify your book genre.
If the person on the other end has a specific interest in a genre, the book cover could help them identify the genre, leading them to buy it.
Can Make it More Appealing:
Here’s a question: which dish would you be more willing to eat, option one, a dish that looks bland, or option two, a dish with a great presentation? We believe most would choose the second one. It’s because the second option would be more appealing to eat. A similar can be said for books.
The book cover is the presentation of the book. The more thought put into making it, the better chance it will have of getting the reader’s attention. A good book cover is the book’s way of saying, “Pick me.”
Can Get the Attention of Reviewers and Publishers:
Common readers aren’t the only ones that you’ll be targeting through your book cover. But it’s a great tool to get the attention of reviewers and publishers. These people are on the hunt to find the perfect book. One wants to talk about it, while the other wants to use It for publishing. However, both can offer one great thing to your book: exposure!
They can provide exposure to you and your book, which could drive your career as a book writer. The best way to attract them is via your book’s cover. The best way to get a compelling book cover is by hiring a reliable book cover design service.
Give a Glimpse of the Artistic Style:
If you’re to present your work as a graphic novel or a coffee table book, the cover could serve as a preview of the artistic style you possess. A well-designed book cover would give readers a glimpse of your art style, which could be the reason for them buying your book. It could make a memorable and lasting impression on readers.
Final Note:
All in all, your book’s cover could be the reason someone buys your book. It helps your book to stand out, set expectations, attract genre-specific readers, and make it appealing. By investing in the cover, you are upping your book’s game of getting picked up and read. Ensure you hire a professional book cover design service if you have difficulty in making one yourself.
FAQs
Why is it Important to Design a Book Cover?
Designing a book cover is important because it helps get the reader’s attention. It helps the book to stand out and also build a brand. Make sure you hire a professional book cover design service to get a compelling book cover that attracts potential readers.
What is Needed for a Book Cover Design?
If you want a compelling book cover design, here is what you need:
- Interesting typography
- Quality illustration
- Coherent cover design and layout
- An eye-catching spine
- Vibrant color cover
You can get assistance with all this by hiring book cover design services.
Who Can Help with Designing a Book Cover?
If you want help with the cover design, then seek the assistance of book cover design services.
What is the Purpose of Book Design?
The cover design is like the hook that helps attract readers to it. A good cover design will help promote your book for readers to buy.