The Fundamentals Of A Great T-shirt Design You Must Know
The demand for t-shirts has been around for a long time, and it is here to stay. Starting a t-shirt business is a lucrative way to earn money, advertise your brand, make awareness for a cause, and several other things. However, for them to be successful, you need to create designs that relate to the needs of people and keep on creating them.
Moreover, you need the right strategies to make your t-shirts a profitable marketing tool. To succeed in the t-shirt business, learn the fundamentals of a great t-shirt design to create your own t-shirt business in this article.
Know the Purpose
Whatever your motivation for creating a t-shirt is, it will always include branding. It is the key objective if you are utilizing t-shirts for promotional purposes. Each business has unique goals and, as a result, employs various strategies to meet those goals. There may be a lot of reasons why you have decided to create a bespoke t-shirt for your company. You may improve your design process by thoroughly knowing the motivations. You may communicate about your business’s goods or services using an effective design approach. Think of your shirt’s components as if you were creating it for a certain job.
Learn from Your Rivals
Your rivals are your best teacher and inspiration. You can learn from their mistakes as well as what made their products successful. Researching what worked and what didn’t for your competitors can be an excellent lesson for you to achieve success in the t-shirt business. You need to consider the kind of designs, text, and color combinations your rivals use to make their t-shirts successful. However, you must remember not to copy anything from them; take inspiration to create your unique designs. You can also design your own clothes virtually by combining ideas through reliable websites.
Design to Leave an Imprint on Customers
Whatever you put on your t-shirt should connect with your customers emotionally to build a lasting relationship with your brand. To achieve this, you must consider each of the components of your design. You need to come up with something that will make the t-shirt special for your customers, something they will cherish for years to come. Focusing on details and making the right design choices is essential for this. In fact, a beloved t-shirt is a staple in the wardrobes of 91% of Americans. So, get yourself into your customers’ shoes and think about what would make you want to keep your t-shirt as a memorable item in your wardrobe.
Consider the Space
Your t-shirt design also depends on how much space you have and how you would like to organize to create the ultimate t-shirt for your customers. You may opt for long sleeve custom t-shirts or short-sleeved ones with designs either on the front or on the back. There are several ways to design as well, including a full graphic t-shirt or a simple one with just a tiny component anywhere on the shirt. Moreover, you may choose to place them vertically or horizontally. You can make improvements going ahead by paying attention to how shapes and colors alter the appearance and fit of your finished product.
Color and Fonts are Crucial
When considering t-shirt design ideas containing words, you must make the message brief and clear. Fonts are strong when they are kept simple. The message or quote should be visible enough for someone to scan it. Readability is determined by the typeface and color you use. Pantone is a safe zone when it comes to choosing colors for your t-shirt design. Since these colors are specified, any printer may reproduce them without hassle. The cost of manufacturing a shirt increases with the number of ink colors used, which is why most commercial t-shirts only have two or three colors. Start with a shirt that can serve as the design’s foundation wherever possible.
Be Consistent
A designer must consistently work to create and replace outdated designs. You may employ several methods to build upon your main ideas as you develop your catalog. A higher chance to reach a new audience exists with every new design. For example, you may create a logo or typographic statement and alter its size and context. By printing the same design on several colors and styles of T-shirts, you may further diversify your options.
Moreover, a shirt can always be inspired by a specific season. Some retailers even claim that shoppers buy holiday-related goods all year long. So, you can release seasonal theme-based exclusive or available all-year-round designs.
Know the Difference Between Virtual vs. Reality
There is a significant difference between how a design appears on screen and print. If you have worked with web content and print, you would know they are two different worlds. Everyone values excellent sketching skills and meticulousness. Nothing beats studying an exceptionally well-done work of art on a shirt. However, when you get it printed on a real t-shirt, you shouldn’t have to look for details with a magnifying glass. Have no qualms about using a model’s image as a mock-up for your custom t-shirt online design. If required, print it out, then apply it on a real t-shirt. Before continuing, ensure you can see your artwork at its true scale.
Watch What You Put on the T-Shirt
Whether it is a thought-provoking quote or a witty joke, you must be careful with what you put on your t-shirt. Keep it neutral, as you don’t want to offend anyone without your t-shirt. Moreover, ensure the T-shirt appears to be something other than a cheap, low-cost joke shirt if you’re trying for a comical design. Even with the loudest and most overt designs, the funniest T-shirts always employ comedy in a subtle, intelligent way. Many hilarious t-shirts lose their novelty fast. However, when done well and with a unique concept, comedy may grab attention and make people grin.
Winding Up
Colors, fonts, words, and graphics are crucial in designing t-shirts. Whatever you wish to do with your t-shirt, design with a passion, so they last a long time in your customers’ memories and wardrobes. Considering the points mentioned in this article, you can land the ultimate t-shirt design you have always dreamt of.
