Social media has been around for over 40 years, but it wasn’t until Facebook really took off that companies started to pay attention. It is an incredibly powerful tool for marketing. It used to be that branding, print media and broadcast advertisements were the way to go, but now things have changed, and it would seem that social media is certainly the future. Brand consistency is more important than ever as well, so if you want to make sure that your brand is the best that it can be, then check out these actionable steps.
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Cover the Basics
You do have to make sure that you have a very consistent logo and that you also have a good handle, colour palette and more. Some companies like to change their logo between the networks that they have, depending on the photo space that they have and their interests in general. Either way, it doesn’t matter what you choose, because the most important thing is for you to make sure that every aspect of your branding is on-point as much as possible. If you do this then there is absolutely no reason why you won’t be able to stand out. If you want to help yourself here, then you need to do a social media audit across your accounts and you also need to make sure that your logos and handles are consistent too. If you do this then you will be able to come out on top. If you need some help marketing then a link building specialist such as Ocere can help.
Extend your Visual Brand
So now you have made sure that your brand is consistent across all of your networking accounts, it’s time for you to take things to that next level. You need to ensure that you have all of the same colours and fonts reflected in all of your platforms. If you do this, then you will be able to make everything look similar. Whenever you publish a video, you also need to make sure that the overlay fonts are similar to the other platforms too. If you don’t then you may end up making a huge mistake in the future. If you want to benefit yourself then write a visual brand guide that includes your fonts, the uses of those fonts and then the exact colours you would like to use. If you do this, then you will have a clear and comprehensive guide to work from.
Develop your Persona
Your marketing persona is going to vary between all of the networks you have. If you have an audience on TicTok for example, then you should know that the audience are going to be way younger when compared to the audiences you see on Facebook. If you use the same content across all of your networks then there is a chance that you won’t get the same result, so make sure that you first start with your customer base and then map out the different social media strategies that you have.
Establish your Voice
After you have sorted your visuals, your related copy and your captions, the next thing for you to do would be for you to establish your voice. It’s vital that your company profile has some degree of personality. For some people, they have a sarcastic personality. For others, they have a snarky one. Either way, you need to try and take this into account when you create your branding strategy.