Video is everywhere. Brands and businesses and platforms have been churning out more and more video production in recent years. The internet has given license to brands, businesses and corporations to create and upload more video content easier than they were able to with traditional means such as television advertisements—and people love it.

In fact, four times as many people would rather watch a video about a product or service than they would read about it. It’s easier, faster and often more entertaining. And proper video production has been shown time and time again to have tremendous potential returns on investment.

We say proper video production because after all, it’s a creative endeavor—there’re right ways and wrong ways to go about it. A professional video production company can help; like Brighton video production company – CoolBox. They help brands, businesses and corporations create stunning videos with a wide-reaching influence and lasting effect. Expert video production can increase brand awareness, help them stand out from the crowd and increase sales.

Here are some top tips on how to become an expert in video production that gets great results.

Have a sound plan.

Whether you’re a personal brand or a solo personality or a large corporation, you need to have a plan in place before you shoot. All great ideas and creations begin with a plan. First, you need to know what the exact purpose of the video is. You also need to be clear on the message you want to send.

Video production companies can be a great help in this respect because they know the main types of video used by the best. You’ll want to have a blueprint in place with the proper tone and style that matches your brand or business, too. Take the time to create a sound plan and you’ll set yourself up to produce expert-quality video.

Be original.

We’re watching more videos than ever. Brands and businesses have caught onto this and are creating more than ever in an increasingly competitive environment. And while studies show that the average person watches 84 minutes of video per day, that doesn’t mean they’ve seen it all.

While you may choose to use tried and true video production techniques, types of video and styles, you still want to make it your own. The best videos, the ones that stick around, are the truly original ones. Be creative. Aim to be unique in some way. Use video production as a means to show people what it is you do differently.

Shoot on the right set.

Setting yourself up for success with the right set is one particular aspect of what separates the experts from the amateurs. Using a sound plan and having a keen awareness of your target audience is key here. Can you get away with shooting behind your keyboard? If you’re a social media guru, maybe. But if you’re a small business or large professional brand, you’ll likely want to take the initiative and choose a better set to shoot your videos.

This is incredibly important because customers will pay attention to every single clip of your video production. You need a professional setting to be perceived as professional. While it may cost more money to find the right set, it’s going to be worth it ninety-nine per cent of the time. This is another area where film companies can play a vital role. The best ones have large spaces and studios and the equipment to set the scene perfectly for your brand and video production idea.

Lights, camera, sound.

Expert video production requires a proper environment to shoot in. Once you’ve got the right set, you want to make sure you’ve got the best lighting, camera and sound you can afford and get your hands on—before you say, lights, camera, action.

For product launches, tutorials and interviews, use a microphone. You’ll want to make sure beforehand there’s no background noise such as hissing. Those who’ll be consuming your content might be your potential customers, and they’ll pick up on bad sound right away.

Brilliant lighting makes for brilliant video production. It also makes the post-video production editing easier, which is what video production companies can do to make your films shine. Be careful not to use so much lighting that there’s a blinding over-exposure nor too little that there’s a dark and grainy effect.

And of course, the camera. Human beings put a lot of emphasis on the visual, which is one of the main reasons why video content has taken the world by storm in recent years. You’ll want the camera focused on the subject at all times. And you’ll want to bury any unnecessary background imagery. Use the rule of thirds and other video tips to capture fantastic shots. Again, this is also a realm where expert film production companies can be of great help and can help set you up for success.