Crafting a Compelling App Description: Tips for Attracting Users
Even if you’ve created the most unique, innovative app of all time, you might find it difficult to actually convince people to download and use it. There’s a lot more to it than just app development, you’ll have to employ some marketing and advertising techniques to help your app succeed.
While some developers choose to buy app installs or reviews, this doesn’t mean the basics can be neglected. Potential users who visit your app’s product page will use what they find there to influence their decision. Your app’s description, in particular, needs to be perfect. Let’s find out more.
What is the Description for?
When a user spots your app on the app store, they may click on it to learn more and get some more information about it. They will then be directed to the product page, where they can access images, read reviews, and read a more detailed description.
Your app’s description is where you can tell users all about your app, what it does, and the kind of things it can be used for. You should go over all of your app’s basic features so that users can get an idea if it’s what they’re looking for or not.
Sell Sell Sell
While the description is there to inform users, it also offers you a fantastic opportunity to further market your app and encourage users to download it and try it out for themselves.
You’ve got to make your app sound fantastic. Focus on its best features and really put these front and center. Use positive language that will excite the user and avoid being too dry or technical.
However, you should never make false promises or claim your app can do things that it can’t. This can seriously damage the reputation of your brand, and consumers will perceive you as dishonest. It could even see you face penalties from the app store for false advertising, you may be forced to change your description, or your app could even be removed.
Use Testimonials
If customers have left positive reviews or comments about your app, these can be the perfect material for your description. You can include quotes from reviews or comments as testimonials that will demonstrate to potential users that your app is reliable and of high quality.
This can add something a bit different to your description and prevent it from becoming simply a list of features while also ensuring users that your app is legitimate.
Things to Avoid
All of the major app stores have rules in place regarding what can be included in app descriptions. It’s important you learn what these are, as you could be penalized for breaking the rules.
Inappropriate or vulgar language cannot be used, and neither can mentions of competitors or other brands. You are not permitted to include specific pricing information either, but you can give an overview of subscription tiers and trial versions.
It can be easy to overlook your app’s description, but it’s actually incredibly important and should be viewed as an opportunity to generate further downloads and attract users.
