Designing a user interface to attract the attention of your target users is essential, and you need to do that if you want people to look at what you have to offer them. But, if you don’t create an emotional connection with your users, they aren’t likely to stay and continue using your product.

We want to help you create emotional connections with your target user, so you can increase user engagement and keep people coming back to your product.

What Is Designing For Emotion?

Designing for emotion is necessary to create a long-lasting connection with your target users, so they become more engaged with your product and want to keep using it. This type of design will make your users feel a specific emotion that you want them to handle, and this is done by using color theory, adding memorable visuals, and more.

It would help if you made your users feel positive emotions. When making a first impression, you need to do everything you can to draw in the users and make them want more. Designing for emotion is how you can do this.

Why You Should Use Emotional Design

According to design agency Clay.Global, there are numerous benefits to using emotional design when creating your product. You can invoke positive emotions to help the user agree with what you want them to do. For example, if you want a user to create an account for your website, causing the user to feel positive emotions will make them more likely to do what you want.

You want your product to be different and not blend into the background with all the competition you have, which is why designers use emotional design in their UI. To make your product more enjoyable to use. Add your brand’s personality and voice to your development and marketing; you need to make sure your brand isn’t dull. Pull in the users, and make them want to learn more about your brand.

The Benefits Of Emotional Design

Designers use inspirational design when creating their designs because they know the benefits are worth the effort. Let us talk about the reasons why great designers like emotional design.

Your Brand Will Have Loyal Users

The users who experience positive emotions when they use your product will more easily tolerate issues they experience when using your product and will not stop using it. These types of users tell you what they want, and if you listen to them, you can make essential changes that will help you succeed.

Building up a loyal user base should be your goal. Users will stick with your product because they trust that you will do what is best for them. The only way you can create this connection is through emotional design.

They Will Recommend Your Product

People who genuinely like a product will want to share it with others, and they will recommend that others at least try it out. This is excellent advertising, and it will have a high return on investment as usually, people trust this type of advertisement more than they do other types.

Increase User Engagement

User engagement will only increase if users like your product. They need to be interested in using it more than once. So it would help if you pulled them in by creating an emotional connection. To do this right, you need to research your users and find out as much as possible. Use this information to give them the experience they want.

How To Create Emotional Design

Many factors need to be considered when designing for emotion. But even before that, some goals need to be achieved so you can focus on the emotional connection.

Creating an emotional connection will not be valuable if your product isn’t working and doing what users expect it to. Your product should be completely functional, usable, and intuitive. If it isn’t, you need to work on doing that first before thinking about the emotional connection.

If people are frustrated that your product doesn’t do what they need, then creating a positive emotional connection will not be possible. Once you are sure the product is working, you can start designing for emotion.

Let us talk about what you can do to create an inspirational design.

Communicate Your Brand’s Personality

You want people to like your brand and trust it, and you can start to do this by showing what your brand is about and what it wants. Create a brand voice, and then use it in your brand touchpoints and communications. Keep it consistent by creating a detailed guideline.

Use Color Psychology

Using the right colors will help users feel a specific emotion. Find out what colors and color combinations will give you what you are looking for, and then use them.

Create A Personalized Experience

A personalized experience will make people feel closer to your brand, and it will show your users that you care about giving them the best experience you can. This will help increase the number of loyal users you have as well.


Designers have used emotional design worldwide because it’s a great way to create positive user experiences that will increase user engagement and keep people coming back to your product.