The landing page of any website is actually like the room you enter after opening the door. Once we hit an URL, it forwards us to the landing page. This is as important as the homepage of any website because it leads the consumer to the inner portion of the website with an intention of maximum engagement of the targeted and potential clients.
The concept behind the landing page is to take the customers directly to the page where they can find the product or services they want or more information about the subject they want to know about. This helps in customer involvement and in a case of the e-commerce websites, it enables more conversion rate and eventually, generation of more ROI.
The use of this concept in the e-commerce sites is executed in the digital marketing strategies, where the clients are landed on a designated page that provides pertinent information about the product or service that the site wants to endorse. But this happens one in a hundred visits. Viewing the page and conversion is not the same. And whether itâ€™s a success or a failure, all the credit goes to the designers, who, by their professional website design skill, optimizes the UX design of the page to generate more traffic and to sustain them there for a long time.
The strategies most of the designers take are given belowâ€“
Project high-quality, dynamic images with zoom feature
The images play a major role in generating conversion rate. Because, before purchasing, the images of the product increase reliability and clarity, for which high-standard, dynamic images are required. The zoom feature adds extra attention and approach in the entire scenario. The size and quality of the images optimizes the approach of the page. Large pictures of the product with multiple shots from different angles engages customers more than the vague, small images.
Avoid cluttered layouts
Elements of the landing page should be in a proper manner and in a logical order to convey messages. Too many elements can make the layout and cluttered and the interface messy. A clean and perfect layout enables the users to find out everything they need and are searching for, without the risk of losing data.
You must keep in mind that the users are in no mood of reading your messages. To the point, messages attract the attention of the clients who have come to the page with an intention of purchasing the product. A lengthy copy can discourage the customers. Therefore, the copies should be about the product and should brief, the information about them and navigate the customers to buy the right item of their choices.
Involve CTA to grab attention
Call-to-action button enables the clients to take charge of their purchase. A single click on these buttons can either redirect them to the payment page or can get them a quotation. These buttons help the consumers to take the first step of creating a conversion rate.
What can a CTA button do?
Enable the customers to take the charge of their purchase.
Redirects the consumers to the payment option. Sometimes they are synchronized with the payment gateway system.
Helps in creating conversion rate.
Helps in generating ROI.
In some sites, too many CTA is used. If so, they should be placed in proper order to avoid disruption. The sticky CTA button is a weapon in the hands of the UX designers who donâ€™t want the CTA button to stroll around, rather stick to a particular place.
Promote with social media
A landing page affects a lot, both negatively and positively, on the social media marketing as it endorses the page and its products. The involving a social media tab in the web page enables the customers to check out the social profiles, status and they can share them too, which engages them totally and helps to relate directly to the site and the products. This improves the online marketing too.