Guest posting has evolved to be a go-to thing for most of the business owners. With the help of guest posting, you can get directed organic traffic to your site which will further help your business grow to heights. In guest posting, you will be posting a blog on some other site, namely a host site. Guest Posting is a win-win strategy for both the parties involved. You will be getting redirected traffic and will get backlinks while the host site will get quality content for its readers. Alternatively, you can also pick a Guest Posting Services if you don’t have the time and resources to do the task on your own. Read on to know more about Guest Posting.
To begin with, you need to follow some strategy so that you can get desired results. Follow the below-mentioned steps precisely:
Know What you Expect from Guest Posting
You need to have clarity in your mind in order to attain maximum benefit from guest posting. Some of the most common goals that people work for are Increasing brand awareness, Increase Traffic, Improvise SEO and Page-ranking, etc. Knowing what you want to obtain from guest posting will help you in drafting your content in the right manner. You can draft your plan on paper and then work on it. The ultimate thing is to ensure you have vision and a roadmap ahead of you.
Find A Site To Post
After you have clear goals in your mind, you need to find a site where you can guest post. Ensure that the site you pick aligns with your marketing objectives and can be an ideal place to guest post on. You also need to ensure that the site has a domain rating of more than 25, as ratings below that level are not appreciated by Google.
You can also search on Google to find appropriate sites. For example, if you are writing on digital marketing, you can search on Google as follows: “digital marketing opportunities”. You can replace the keyword “guest posting opportunities” with numerous other keywords such as “contribute to us”, “write for us”, “guest blog” etc. All-in-all, find a site to write on which is relevant to your niche.
Create a Guest Post Pitch
After you have selected the site to post on, time has arrived to create a concise pitch. If the website has mentioned an editor, ensure that you mail it to the same concerned person. Moreover, prior to all this stuff, you need to be in the radar of the editor. You can put comments and share their content on your platform so that when you apply and send your pitch, they can recognize you.
Apart from this, you also need to ensure you comply with the guidelines of the page. Before guest posting, verify your eligibility so that the time is not wasted for both the parties involved. The editor receives hundreds of guest blog pitches everyday. So, you need to ensure that you have catchy headlines and high-quality content to provide on a regular basis. If you are sending mails to multiple editors on different websites, make sure that you customize each one of them. The person at the receiving end must feel connected with your pitch.
Write Quality Guest Blogs
After your pitch has been approved and you have received the permission to guest post, you need to write highly informative content regularly. You should refrain from just chasing links and writing just for the sake of traffic. If you want to develop authority among your audience, you need to provide them with new and genuine information. Do not promote your products or services in excess through the post as editors generally do not permit the same.
Proofread what you have written twice or thrice so that you leave minimal errors. Grammatical errors must not be made as they tend to generate a sense of disapproval in the audience. Generally, the editors permit you to include a link of your page in the author bio. So, write the author bio segment very carefully as it is the section from where your traffic will arrive. Include a call-to-action in this section to boost your chances of getting more traffic back to the site.
After you have successfully posted, you need to keep following the post. You can share the content on social media in order to thank the host site for letting you post. You also need to reply to people in the comment section on time to gain trust.
That was all about guest posting. If you don’t have the time and resources to write the guest blogs, you can approach any proficient Guest Posting Services, they will help you deliver quality guest posts as per your needs. Follow the above points and start guest posting asap to grow your traffic and for boosting your website and business to new heights.