Brand identity is the most important factor in creating a brand. It helps in creating awareness among the consumers about a specific company.
Brand identity web design includes the logo, typeface, color, design and everything else that represents the company in front of the customers. But, how did this began? Understanding the history of brand identity can make us realize its priority in a better way.
Take a look at few points that showcases the history of Brand identity web design:
1. The Introduction Of Brand Logos:
There are hardly great logos in the current market. Few claim it’s easier to make a logo while few contradict it. To make an eligible logo one need to be good at typography, symbolism and must have an innovative mind for designs.
Going back to history Logos were driven by these aspects.
A logo is not simply a drawing neither a picture. It needs to be complex. During old ages, logos were driven by human expressions that carry symbols resembling visual codes and literary arts.
Mythology and its concept played an important role in logo designing. They helped in communicating effectively as all were able to relate to it easily. In historical period, people’s intrapersonal communication was held through various marks, signs, and symbols. They understood the objectives of these signs non-verbally.
Semiotics is the study of signs and symbols for the purpose of interpretation. People believed in the message of signs and symbols for understanding several aspects of life.
Signs and symbols can take different forms irrespective of any matter. It may be a thing, an image, words, sound, smell, flavor etc.
The origination of symbols is basically evolved through cultural references.
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2. Early Cave Paintings and Identifying marks
Before languages, the Stone Age had no words to express its feelings. The Man started displaying his feelings through visuals. The visuals were those that were carved on the walls of several caves.
These cave paintings had a deeper meaning as Man expressed his emotions through this only medium. The expression of emotions through visuals and drawings itself tells us that brand existed from the beginning of humans.
Gradually, the expansion created the Identifying marks. A variety of stamps, signs, symbols and signatures started taking its evolution.
For example, consider these early marks.
- The orb and the cross theme meant ‘God shall reign over earth’.
- The printer’s trademark resembled a beautiful paradox used as conjunction called ‘make haste slowly’.
- Rembrandt Harmensz van rijn, made authorship in his paintings with a distinctive.
3. Formation of Corporate Identity
As the time passed, the corporate revolution came into existence and within time, they began to develop. The companies realized that dealing with the marks alone isn’t providing an improvement.
Gradually, to compete in the national and the international market they decided to expand. This was how Logos were introduced.
These logos began to symbolize the core purpose and vision of a corporation with impact. Many of them got wider acclaim and began to spread.
Few identity designs began to prevail powerfully. The progress included
- It was a Vienna-based production community of visual arts. The logo displayed Werkstatte’s four elements:
The Werkstätte’s Red rose symbol plus the monogram marks of the Werkstätte, the designer, and the producer.
These standard elements also had the use of the square as a decorative motive, were used to design everything from invoices to wrapping paper.
- Designers like Milton Glaser and Alan Fletcher changed the perspective of graphic identity during the second half of the century.
- Growth in Television Bugs
- After print, the logo designing reached over the television emphasizing its mark in various entertainment mediums.
4. The Brand Evolution During the 20th Century
After all these immense improvisation and development the twentieth century began with Brand.
Today, a brand has to showcase its aspect in various mediums to represent the corporation. Even though the logo has a lesser visualization with respect to the brand, it doesn’t stop to create impact.
The businesses started realizing the importance of Logos to create a brand identity in the minds of the people. Therefore, they came out with an innovative representation of their brand through logos. In no time logos became Brands forming an identity in between the people.
- At the initial stages, Brands were considered as things such as products or organization. But now, companies opt to consider services and reputations while forming a brand.
- Slowly, brands have shifted their priority from products to the firm or organization.
- Due to an increased uncertainty in religion and political institutions, the formation of brand is more depended on the individual
- Now, brands try to claim unique functions, attributes, and features to make the process effective.
From the history to the era now, brand identity design played a major role in communicating intentions to consumers and all kinds of interested third parties. This is exactly why we now have successful brands that are considered household names. Versus those brands that still remain obscure after much time has passed.
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Considering the path ahead, it’s quite imaginable. Brands are certainly going to be more pervasive. The importance of brand identity may generate value to the companies unbelievably.
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