How Recruiters Can Leverage the Use of Digital Marketing for Recruitment

It should come as no surprise that businesses have been utilizing the power of digital marketing over the past few years to interact with their customers and boost conversion rates.

Certainly, the digital wave has taken over almost all industries, but the HR and staffing industry is still going through this change.

That said, it’s time to understand how recruiters can leverage digital marketing to attract top talent.

Enhance Your Employer Brand

Employer branding is all about incorporating brand personality, transparency, and authenticity into your company’s reputation. 

As these factors matter most to potential employees in investigating your firm, you must first define your goal, values, vision, and company culture in detail.

You will also need a landing page that links all your ads, social media posts, and other external marketing content. 

But, it need not be a careers page, though. It might also serve as a summary of your business page. You can provide details about the business, the positions you seek, and the kind of applicant ideal for your employment needs.

Creating a landing page can be a great method to leverage digital marketing and let potential employees learn more about the business.

Utilize Social Recruiting

Social media is a terrific way to reach people and get their attention for your available jobs because it is used by an increasing number of individuals daily.

You will need to concentrate your efforts on the appropriate social media sites. For instance, you might find applicants more easily on Facebook and LinkedIn than on YouTube or TikTok.

The finest social media site for professionals is LinkedIn, where you can use advanced search and filtering features. 

Your company can also promote its branding by creating a social media business profile. You can share information about the company culture, employee spotlights, and job openings.

Candidates may be more likely to apply for one of the open roles if they are familiar with your brand on social media.

While using social media, be careful to use an applicant tracking system (ATS) with integration features. You’ll be able to save time and money by improving the candidate experience.

Create Unique SEO Content

By utilizing keywords and content optimization, search engine optimization (SEO) can assist staffing agencies in getting their websites to appear on Google’s home page. 

You’ll need a quality website with useful information and material that can raise your SEO ranking. 

If you have a good SEO rating (anything above 75), search engines itself promote your job listings. 

Businesses can also leverage SEO by optimizing their career pages with relevant keywords, meta descriptions, and page titles. This will help their career pages rank higher in results pages and attract more candidates.

Another way to use SEO is by curating content like blogs, articles, and e-books for your niche audience. It will attract them to open your website, decreasing the bounce rates. 

Analyze Data Analytics 

The whole point of digital marketing is to create analytics and record data to identify areas for improvement. In order to implement a successful recruitment marketing plan, you must first gather employment data.

You can determine which parts of your process need to be optimized by measuring and monitoring your recruitment metrics. 

You can use data analytics to track metrics such as the number of applicants, the conversion rate, and the cost per hire.

For instance, it can inform you whether LinkedIn job descriptions are drawing in more applicants or whether you have had better success sourcing people utilizing an AI recruiting software.

Whether you post a position on a social networking platform or a job board, you can track metrics like how frequently applicants click on a job description when they’re applying, as well as other data that might help you speed up your hiring procedure using digital marketing. 

Utilize Email Marketing

Email marketing is a practical way to build positive relationships with potential candidates and keep them engaged during job openings.

It also helps to strengthen healthy client relationships. 

You can utilize email marketing by creating an email list of potential candidates and sending them regular updates about job openings and company culture.

To effectively utilize email marketing, you should ensure that their emails are personalized and engaging. 

You should also include a clear call-to-action (CTA) that encourages the candidate to apply for the job opening and the recipient to take action. 

In Final Words

These are just a few digital marketing techniques you may use to improve your hiring process, but you should experiment with others. 

For more such informative articles, read Recruit CRM’s blogs.