With the rising popularity of digital printing and the current need for social distancing amidst the COVID-19 pandemic, having a print shop software solution that lets consumers order from the comfort of their homes is the best option to keep your print business growing.
There are several w2p software solutions you can choose from today. Besides, growing your service portfolio and improving customer experience will help your business thrive. Here are some tips to keep in mind:
1. Give your customers complete control over their brand with web-to-print
With web-to-print technology, your customers are in full control of every order, from the number of pieces needed to each piece’s size to the labeling on each piece. Make the online print designer easy for them to use, have high-quality templates in place, and include a price calculator to know what to pay for each order (including shipping).
The online print designer should be easy to load and use across all browsers and devices and come with in-built order management so that your customers can track the status of each order. It would be best to have top-quality customer support that responds promptly and helpfully on the print shop website software solution.
Secure payment gateways and clear return/refund/exchange/cancellation policies are other essential elements of your web-to-print store.
2. Boost recurring sales
The more comfortable you make your customers’ ordering experience, the likelier they are to keep coming back for subsequent orders. Having recurring clients in your portfolio will help ensure a steady income stream even in these uncertain times.
One way to incentivize repeat orders on your w2p software is to offer loyalty points to your customers or give them special discounts once they have crossed a certain order threshold.
Another way to attract recurring sales – particularly with corporate customers – is to set up a retainer model where you provide a specific set of print services monthly or quarterly for a fixed fee.
Combining online benefits with physical rewards is a great incentive, such as sending your repeat customers a gift box every month or two months. And of course, you should always provide excellent customer service that establishes a connection with each customer so that they have a good reason to come back.
3. Use personalized marketing
In general, consumers always like to feel special, be it through product recommendations based on their browsing history or a thank-you note addressing them by name after they complete a purchase with a brand.
With the right technology in place, you can use the customer data you gather to segment your audience and send personalized messages to each segment or individual based on who they are and what they like.
Moreover, studies show that customers are more willing than ever to share personal information in return for tailored updates and recommendations. Personalization also lets you connect with customers through the channels they prefer and are active on, be it email or social media or a website chatbot.
Done correctly without information bombardment, you can secure repeat customers who also act as word-of-mouth advocates.
4. Grow your business beyond print
With the best web-to-print software solution in place, you can expand your service offerings beyond just print. For instance, you could tie up with an email services company such as MailChimp or GetResponse, to offer full mailing service capability and expertise to your customers.
You could also offer them products that most print businesses don’t, such as personalized URLs and QR codes or cost-effective large signage for store locations or street directions.
Another service to offer is web development, where your customers can create their unique website with your expert inputs.
5. Engage marketers with a sales pitch that impresses them instantly
Do you notice how Canva is the first choice for any upcoming startup or small business for the design department? Think design, and it is not hard to think of Canva. You can follow a similar growth mantra.
To thrive in the current uncertain times, print businesses should position themselves as marketing experts as well. You can procure custom, print-ready templates for signage, outdoor banners, brochures, flyers, posters, and anything else that is useful for marketers.
Then, make sure to invest some in training your team on marketing essentials, including SEO, copywriting, graphic design, social media marketing, and advertising. They should have a basic idea to hold a conversation with a potential marketing client.
There are several top-notch online courses to help you with this. Connecting with marketing professionals through webinars and online groups is also essential, as it puts you in touch with industry leaders and enables you to gain an insider’s understanding of how things stand.
While it will take time for you to gain visibility as marketers, you stand to earn the trust (and the business) of small or mid-sized companies looking to outsource their marketing and be glad of a one-stop solution for your web-to-print editor.
6. Increase your bottom line with recurring revenue via a web-to-print editor
Start a membership program where clients can sign up for ongoing access to an offering on your web-to-print storefront. This could be through a membership site where you can build a community, deliver content, and consult for a monthly recurring fee.
You can also earn income by pushing your customers to buy repeatedly from you. For example, your marketing clients would need to refresh their marketing materials or website every quarter at the very least. Offer them a package that covers your clients for 3-6 months.
7. Web-to-print works the way your customers want
Anytime an eCommerce consumer lands on the website, his motive is to enjoy a convenient shopping experience. A web-to-print storefront is easy to set up. It also enables personalization, which means depending upon the templates you offer on the site, your customers can customize them and place an order on them in minutes!
Moreover, if you join hands with a logistics partner, you can ensure the customer can see his order status right from your site. It is all about convenience, and your product design software solution can guarantee that.
Summing it up
If you want to become a one-stop-shop for your customers, you can do so with web-to-print technology. Your storefront will allow consumers to easily order and personalize a product, which will lead to increased sales and happy customers. And isn’t that your end goal?
If you are searching for the best web-to-print software vendor that can tailor the software to suit your business requirements, you are in luck! We do customizations on product design software solutions. Please book your free demo, and a member of our staff will get back to you at the earliest.
Abhishek Agarwal, CMO of Design’N’Buy comes with a huge experience in Web to print solutions & IT. With a mission to deliver the best and innovate new ideas in w2p he and his team always deliver challenging and exciting results. Delivering the best and with utmost perfection has always been his life’s motto.