I’ve often said that my favourite design work is logo design. There’s something about having constraints in the form of a very small canvas size to work with, but the freedom to go in any design direction you want, that I find particularly appealing. There are so many directions that you can take a logo, and so many different techniques and styles, that it’s difficult to know where to begin. On a canvas size that small, any design decision you make will have a very noticeable impact on the feel and personality of the finished product, and so you have to tread carefully.

One style that I absolutely love is the use of illustration as part of the logo. This is a remarkably difficult style to get right, and requires some real talent – but the end result is usually a brand identity that feels a bit more personal. There are still different paths to take with this style – from fun and quirky to elegant and refined, but illustration helps to add that personal touch which is hard to achieve with other logo design styles.

To help give you some logo illustration inspiration, I’ve collected some examples of my favourite new, fresh designs. Some remarkably talented designers have meticulously crafted these logos, and I hope they help to get your creative juices flowing. I’d love to know which ones of these are your favourites in the comments.

Glitchers
01-logo
Kenya
02-logo
Lab Rat
03-logo
Smorss
04-logo
Foxy
05-logo
Carlos
06-logo
King Fisher
07-logo
Get Wired
08-logo
Little Boat Records
10-logo
Tobias Hall
11-logo
Insplore
12-logo
Mr. Cooper Studios
13-logo
Dash Media
14-logo
Gears and Pistons
15-logo
Saber
16-logo
Heart
17-logo
The Groover
18-logo
Big Colors
19-logo
Agile Rocket
20-logo
Agrivok
21-logo
Handcrafted
22-logo
Ranger Fun Run
23-logo
Paper Rocket
24-logo
Barcolana
25-logo
Moonshine
26-logo
Love Yu
27-logo
Alternative
28-logo
John T Law’s Hike or Die
29-logo
Milton Keynes Thunder
30-logo

Have you found any examples of logo design illustration that you think should be included in our post? I’d love to hear what you have to say in the comments.