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The internet age has provided businesses with more and more experience to market their product. Even older tried and true methods are coming back in full force, but are taking over the market with a modern twist. Participant studies and remote user testing can help your business succeed because it aids in figuring out market trends. Here are some more reasons you should consider participant studies.
The hardest part of recruiting participants for a research study is finding the people who want to do them. Most of us won’t want to travel long distances to take part in research, especially if it’s free. With online recruitment, you can decide who takes your studies, at what time, with no facilitator present. As an online business, you don’t just want to look at trends in your own city; you want to see global trends; and this is where online recruitment is at its strongest.
Full of Ideas
Say you’re testing for a new flavor of toothpaste, but you’re out of unique ideas that aren’t disgusting. Maybe you’ve tried to discuss with your friends what else you can add to the list of flavors, but they aren’t particularly creative. A participant study will help you figure out what the public wants, and if their creativity could lead to breakthroughs. Merely putting an “Other” answer with an open text box creates a world of possibilities.
Build Relationships With Customers
Businesses wouldn’t survive without customers. Though that seems like an obvious statement, it’s incredible how many people forget about this fact. Asking your customers what they want to see from your business builds trust because it makes them feel like their opinion matters. The truth is, it does because what they want will lead to a profit. Your product will become better than at its first stages because sometimes you need a little direction to narrow your focus.
A Product That Lasts
A customer base that’s vocal and wants to see you succeed will give you great advice on your product. It’s recommended to provide some of your loyal followers a free sample of what you’re working on, so they can try it themselves. Afterward, they will tell you what they thought, but more importantly, they’ll tell their friends and family. Customer satisfaction and reviews can separate your product from being successful. Don’t underestimate the power of a bad review.
Come Back for More
Not only does an excellent product bring one time buyers, but it also brings loyal buyers as well. As you’re creating this product, remember that you’re creating it for a specific section of people. After your first product, you’ve already gone through the whole process, meaning it will be more streamlined in the future. You will also know what your fans want to purchase from you. Practice makes perfect.