Many of us have website’s in today’s world. But it can sometimes be difficult to see how your users are actually using your website. In today’s article we’ll be explaining how you can better see just how your users are interacting with your content.
This month a new service was launched called, Hotjar Insights, this fantastic service will include loads of tools to help you understand your visitors better. These tools includes heatmaps, session playbacks, polling, surveys, chats and funnel analysis.
So what is Hotjar Insights?
Hotjar Insights provides excellent tools which reveal your true websites behavious and experiences with one central tool. This tool provides you with information with how you can improve your websites UX and conversion rates. Providing you with a multitude of ways of collecting valuable information about your users.
Unlike other tools which just tackles one small part of understanding your audience and makes you end up separate subscriptions to multiple services, Hotjar Insights allows you access to a variety of tools like heatmaps, funnel & form analysis, visitor session playback, etc – all located in one place.
Here are a few of the things you can do with Hotjar Insights:
- Compare click and scrolling behavior before & after tweaks.
- Change page copy to reflect visitor objections
- Translate common chat questions into FAQs
- Give your clients or boss proof of what works or not
- Challenge internal misconceptions & ‘best practices’
- Overhaul forms to generate more leads
- Impress your clients or colleagues with visual insights
- Restructure layout based on visitors’ objections
- Test what content works best above ‘the fold’
- Understand why test pages do not beat the control
- Discover how visitors react to longer or shorter pages
- Improve navigation
- Align page copy to the same words used by your visitors
- Learn what content to move higher or lower on the page
- Uncover distracting elements that should be removed
- Discover ‘false bottoms’ in your pages
- Know whether your CTAs are attracting attention
- Identify confusing elements and copy
- Filter our noise from unqualified user tests
- Speak directly to visitors before they leave the page
Who Uses Hotjar?
Hotjar is for anyone you owns a website and wants to see how their visitors are using their website, it’s that simple.
The service is perfect for designers, developers, digital marketers, agencies, product managers, analysts and consultants. The tools are quick and easy to understand and setup.
How do I get started?
Unlike other services, Hotjar doesn’t come with sneaky little extra costs. With just one plan you can generate insights with an unlimited amount of websites and users. It also works regardless if website size, so Pageviews won’t matter.
What do I get with Hotjar?
Hotjar Insights features loads of tools built in a unified platform.These tools include:
Heatmaps: Figure out what users want by looking at where they click and where have far they scroll. This information can determine visitor motivation and help you convert more users.
Feedback and Exit Polls: Ask visitors as many questions as you like about their user experiences. This can help you improve the performance of your site and understand what visitors like and don’t like about the experience you provide.
Online Surveys: With a built-in survey editor, you can collect responses from users on any device in real-time. Distribute surveys with links, via email or right on your website.
Funnel and Form Analysis: Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site. This tool can help you improve online form completion rates by analyzing which fields are often left blank, which items take too long to fill out and why visitors leave the form altogether.
Visitor Session Playback: Actually “record†real visitor sessions. By seeing how a visitor interacts with your site, you can identify any issues they might have.
Recruit User Testers: If you are looking for the right panel of testers, use this tool to recruit participants for research right from your site. You can collect profiling information, contact information and even offer a gift for participation.
Proactive Chat: Invite visitors to chat about concerns, questions and objections on both desktop and mobile devices. Use these insights to change your pages and the user experience to tackle these issues and improve conversion rates.
Prices and Packages
During its beta period, Hotjar Insights is offering a free access and an additional free month for users to really delve into the tools. The unlimited plan with be an affordable $29 per month, early users will be offered a discount.
Unlike various similar tools, Hotjar offers multiple services for just one price.
Hotjar Freebies
They are also providing freebies if share Hotjar with your friends. Everyone who refers five new users gets 6 free months of usage.
Conclusion
If you’re a designer, developer or company looking for an easy solution to track your users on your website, then Hotjar Insights is an important tool for you. All the features you’ll ever need is located in a single dashboard leading to a clean and easy service.
Get started today and sign up to use this amazing tool.