The positioning of the site on a search engine is critical to your business. If your company does not appear positioned in the first places of the search engines, such as Google, then it will impact your business. When someone searches the Internet for the products that you offer, you are losing money, and you are giving it away to your competitors for not having a good natural web positioning. A Website that has an adequate web positioning in the search engines has the potential to pay back the investment that has been made in it.
The importance of web design for your SEO strategy
Although many think that content is what matters most when optimizing a site, we cannot leave aside the important web design in SEO strategy.
Your website is your cover letter; it is the first impact of your online business on customers. The way your website looks is as important to users as it is to search engines like Google. There are three areas of web design that search engines are interested in: user experience, mobile design, indexed web pages. If your site is designed correctly and completes all the parameters of the search engine, then it is easy to optimize the website.
User experience
Just as you create your website and make a thousand updates to make it look “prettier” while doing these activities, you should ask yourself a few questions:
• Is it difficult to navigate my website?
• Is there too much text?
• How fast do pages load?
• Are there contact forms on all pages?
User experience is not only important as a first impression, as we have previously said, this significantly affects how search engines will rate you. And this is a factor that determines which place you will get in search engines.
Search engines try to give users the best possible result for their searches. A slow website, where it is difficult to navigate, its content is obsolete, does not have links to other pages, are signs of bad user experience. It will make search engines not show you in the search results of its pages.
Mobile design
Today, more than 60% of searches are made through mobile devices. With so much traffic from these devices, Google rewards websites designed for both computers and mobile devices. The site which is design for both devices has the opportunity for a better place in their search results. So, only mobile-friendly web pages will appear in search results, allowing for the optimal mobile user experience. Regardless of the type of design you use on your website, making it compatible with mobile devices will maximize the benefits of your SEO strategy. After all, having a website compatible with mobile devices pays off in user experience since no one will have trouble visiting your site.
Indexed web pages
Creating a website is only the first step to be found online; the second step is to let the search engines know where they can find you. Many people believe that once the website is created, it can be instantly found by search engines. That is not the case; you need to tell search engines that your site exists. And its pages can be indexed or added to the searches that are carried out, if you don’t, users will never be able to find you.
One way to “warn” search engines where they are and what is on your pages is to create an XML sitemap. Unfortunately, it is not a 100% safe option.
It is best to update your website periodically. This will indicate to the search engines that each indexed page is previously reviewed. On the other hand, you will allow your prospects to find updated information.
Web design and SEO strategy will always be involved, and in constant development, therefore, you must constantly update what you already have. So you will see better results in both your design and search results.