Web development is a major industry as businesses and individuals alike want websites made for themselves. The market size for web design services in the USA alone is tens of billions of dollars, and is expected to grow.
While many web development companies will create their own websites for clients, that isn’t always the best option. Instead, many companies are instead turning to white label web development. This is essentially where company A creates a blank site for company B for a fee, and company B adds their branding to it and sells the custom website to a customer.
But what sorts of benefits does this provide a business? Without any further ado, let’s go over some reasons why web development companies may utilize white label web development.
It Can Be Cost-Effective
Creating a completely customized website for a client can be a lot of work. It takes a variety of tools, can take a ton of time, and is far from easy in many cases. Not to mention things like testing and troubleshooting. All of this can be very time-consuming and expensive.
While there is a cost involved with paying the white label provider, it is often much less than a company would have to spend to create the website themselves. It saves you from having to handle everything yourself, and from having to worry about all the associated costs of production.
It Reduces Your Time-To-Market
Time-to-market is incredibly important as it gives you a leg up on your competition. If you can deliver a custom website to clients in a week, while other companies take two or three weeks, you are likely to become much more popular. You want your time to market and how quickly you deliver a product to be as quick as possible to keep customers happy.
By having someone else (with a ton of knowledge and experience in web development) take on the work, you can ensure things get handled quickly and you can deliver the website much faster. If you try to create everything yourself by developing your own solution, which can take long periods of time, customers will go elsewhere.
It Allows You to Focus on and Prioritize Other Things
Perhaps the biggest benefit that white label web development provides your company is that it allows you to focus on other things. By another firm handling the development, you can prioritize things like your customer service, driving sales, or marketing.
If you don’t focus enough on how to build sales, your business will find it hard to achieve success. You can also fine-tune how much you should charge for the site based on what you pay the white label supplies. Simply put, taking all of this work off your plate helps you focus more on the business itself and its health.
We hope that this article has been able to highlight white label web development, and show you why it might be right for you.