Whether you’re a corporate professional or run a small business, getting professional headshots can contribute to establishing your credibility in the market. People today want to connect with the faces behind the brand. A professional photographer can help you portray your story with photographs.
10 Reasons to Take a Headshot
First Impression
According to a study, people take about 100 milliseconds to decide whether they can trust a person or not. Therefore, your photograph is the first thing your potential customers will see; use the opportunity to make a good first impression.
Professionalism
You are an extension of the corporate or creative brand you represent. A professional photograph shows people you are confident and are committed to the business; it adds to your credibility. Social media profiles (LinkedIn, etc. ) with a professional headshot also tend to get more views than those without them.
Distinguish Yourself
There are several brands available that offer similar solutions to everyday problems. Why should the customer choose to work with your business?
In a sea of cropped up, poor quality, pixelated pictures, a clean and quality headshot will stand out on its own. It projects the message that you are ready to go the extra mile to connect and engage with the audience.
Build a Consistent Brand
Consistency is vital for any branding exercise, be it for a business or an individual. Today, your customers can find you anywhere. It might be on Google, social media or any offline mediums you advertise on.
Using similar headshots on all these platforms brings consistency to your brand. People will also be more likely to trust you as they consistently receive the same, clear information across multiple platforms.
Get Found Over the Internet
Every purchase now starts with a Google search. So, think about how you want to be found on the internet by your potential customers. There may be people who decide whether or not to do business with you solely based on your online profile. A professional headshot can go a long way in helping you build a credible identity online.
Make an Impact
Images make a much stronger impact on people’s minds than plain text. You might have an impressive educational and professional background, but your photograph will be noticed first and remembered the most. Look at the headshot as a way of elevating your profile.
Connect with Your Audience
People want to know who they are doing business with. They might hesitate to trust you if you have left the photograph space blank or have a generic icon on it. You may even come across as fake or a bot. Your online profile will be much more believable and genuine with a photograph.
Get Rid of the Old Photo
If your photograph is more than five years old, is of poor quality or has an outdated background colour, it is time to visit a professional photographer to get some professional headshots.
Invest in an Asset
Professional photographs may seem like a waste of time and money, but that is the stark opposite of the truth. Your brand is an asset that you create, invest and grow. It is a medium through which you find, connect and engage your target audiences. Your photograph forms a huge part of your online brand, and so, it is important to have the perfect headshot.
Always be Prepared
Even if you are a newcomer starting out with your career or are a seasoned professional, having a professional photograph is a must. You never know when your brand could go viral, or you might be required for media coverage. Having an updated headshot ensures you will always be ready for any opportunity that presents itself.
Professional headshots are the best way of presenting yourself and your brand to audiences. They are an asset that you can invest and use consistently across all branding platforms. Create a credible brand identity online and build a relationship of trust with your audiences.