Having a high bounce rate sucks right? Accepting that your online store has a high bounce rate is similar to saying your car cannot perform the most important feature. Your car is surely precious to you but might not perform up to the mark. (Just to be clear, we are now talking about your brand, not your car).
So when you check Google Analytics, your bounce rates are not up to the mark and you might get demotivated. Of course, just as beauty is in the eye of users, the same goes for a good bounce rate. Some sites might consider 80% as awesome whereas some might see these numbers as a catastrophe.
Every website owner keeps a close eye on their bounce rates. It is an indication of your good your website is, whether is it appealing enough, etc. Bounce rates can also impact your Google search engine ranking as well. The bounce rate is directly proportional to the amount of time a person stays on your web page. The more time they spend on your website, the better your bounce rates. Managing bounce rates is very important for your online reputation management.
Many website owners are focusing on attention-grabbing techniques that keep the audience engaged. However, if you still see a high bounce rate, you need to deal with it immediately. This blog will help you incorporate some strategies that will help you with your bounce rates.
Many marketers feel it’s the content that is affecting the bounce rate. But what if people did not get to see your content? 47% of users expect a web page to load within 2 seconds. Optimizing your web page load time is a must. Slow-loading pages not only lead to a high bounce rate but increase the chances of cart abandonment.
Have you ever seen a blog or a web page where it was impossible to read the text? If you already understand how bad it looks, your content should be incredibly valuable and unique. Format your pages to become more welcoming and accessible to your audience. Use appropriate headers, suitable images, bullet points, and subheadings.
Social media aggregator tools like the Taggbox widget help you aggregate, curate, customize, and display user-generated content from multiple channels to your website. You can blow the users’ minds by displaying social proof, and online presence on the website.
Moreover, the many features that come with these tools can help you align the widget design with your website, eliminate any sensitive or inappropriate content from the widget, and get real-time updates.
Use offers relevant content, and other material that your audience finds ideal, highlight relevant content in your sidebar to deliver additional value, and include awards and other trust signals to ensure they serve an actual purpose.
This approach allows you to find accurate problems on your specific page. If the dwell time metrics are up to your standard, but your blogs are not working properly, the problem might be your content. Furthermore, if your bounce rate is high but the site’s dwell time is low, you might not have relevance on the website.
Apart from the technical aspects of your page’s load time, one of the most important factors of a high bounce rate is relevancy. If your target keywords are effectively used and relate to their query, their chances of bouncing a pretty low. You must optimize the relevancy of your keywords, content, and other visuals of your page.
It is important to include a single, clear, and persuasive call to action. Just as much importance relevancy holds, CTAs are the same, they drive the audience to take action according to your needs. After you know what you want them to know, you can prompt them to take action.
But, avoid the stuffing of CTAs. the more CTAs on a page, the more your audience will get confused or irritated and eventually bounce.
Logical interlinking is useful. Many people include many internal links to reduce bounce rates. This strategy works well as it gives accurate time-on-page results, however, it can also backfire by making your content look sleazy and cheap.
While choosing links and anchor texts, make sure they are relevant and logical. For example, if your blog topic is around SEO but your interlink includes a page about food blogs/websites, it would ensure a bounce.
Revamp your product pages, don’t stuff information to overwhelm them, and offer them enough information to help them make an informed decision. Keep analyzing your product pages, and rework them to not only reduce bounce rates but improve conversion rates as well.
Conversions are not the only reason your website has a high bounce rate. Google keeps on saying that SEO-conscious website owners showcasing positive user experience is the best way to get on top. Offering the perfect user experience is a must, moreover, if you incorporate these strategies you can improve bounce rates in no time. Let’s get going.