Designing a website that converts is a challenge, and there are always ways that you can improve. More people could benefit from focusing on increasing conversions instead of sending traffic to a site that is not performing optimally. The thing is that you do not necessarily need to do a complete do-over of your website to get results. Just changing a few details could be enough to improve conversions significantly. Let’s take a look at some of the fastest ways that you can increase your site’s conversion rate.
Get a 1-800 Number
Getting a 1-800 number is the perfect way to make you look like a legitimate business. People will know that they can contact you easily, which is very important. Also, it will give people the impression that your business has a national reach. You could use a service like Kall8 to get a 1-800 toll-free number that will allow people to call you from all over the country without having to worry about costs. This is a must for any business who wants to scale and show their professionalism.
Add a Live Chat Feature
A live chat is another great feature to have, and, if you don’t have one already, you are missing possible sales. The chatbox could be your chance to convert people at the last minute. Some will allow you to interact with people coming to your site directly. This will also reassure people by letting them know that they can contact you at the touch of a button.
It was shown that you could increase your conversion rates by as much as 45% when you’re using live chat. But you have to use it properly and make sure that you always have people present during active hours. Not being there will be just as bad, if not worse, than not having one.
This is also your last option if you cannot get a 1-800 number for some reason. Just resorting to email is something that will push away a lot of people.
You might think that pop-ups are annoying, but they work. When done right, you could get as much as a 9% conversion rate on them. These are also a great way to start building your list and convert on the back end.
Firstly, you have to make sure that your visitors are not hit in the face with a pop-up the minute they get on your website. It needs to have at least a 30-second delay. Also, make sure that you use as many offer types as possible to hook people. This can be courses, seminars, PDFs, discounts, etc. The most crucial thing is that you test and always tweak your offers and pop-ups until you find something that works.