SEO is far from being an exact science, and it involves a lot of trial and error. Unfortunately, some people give up at the trial part and assume that SEO isn’t for them. However, in most cases, it has to do with either them having unrealistic expectations, using wrong or outdated practices, or being impatient. SEO takes time, and you have to make sure that you’re not the one responsible for your site underperforming. Here are some of the possible reasons why your SEO efforts aren’t working.
You’re Using Bad Techniques
If you speak with any SEO provider and they mention things like “keyword density” at any point, you should definitely see this as a red flag. This is the kind of disinformation that leads so many to lose trust in SEO. While there was a time when keyword density had a lot of importance, you should now be focusing on a theme instead of trying to spam your content with exotic keyword variations.
You want to write for people first and foremost because social signals are more important than ever. The same goes with manipulating semantics for certain keywords. Instead of trying to game the system, you should be trying to focus on having simple and technically sound semantics instead.
In this case, you might have no choice but to work with an SEO company. SEO Perth companies like PWD, for instance, will be able to run a full SEO audit of your website and tell you what you’re doing wrong. They’ll also be able to give you a plan on how to turn things around and techniques you should avoid at all costs.
Your Site’s Performance
No matter how good your site’s semantics are, if it isn’t performing properly, you will lose SEO points. That’s both on PC and mobile. As a matter of fact, the performance of your mobile site will be the one used to rank your site. That means that your site has to be fast to even have a chance to rank on search engines, so you might have to upgrade your hosting, simplify your site’s code, compress files, and remove heavy design elements.
Your Content is Bad
The quality of the content on your site will have a huge effect on your SEO as well. If people don’t like your content, they will bounce – it’s as simple as that. And bounce rates are a major thing with Google. If you want your bounce rates to be low, you not only want to have good content but to also make sure that inbound links are sent to the right resources.
If you manage to create highly relevant content that fits the search’s intent perfectly, then you will get an influx of traffic, not only to the piece of content but to any other piece of content connected to it.
SEO takes a lot of time to master and understand, and if it feels esoteric for you at the moment, that’s perfectly understandable. Just make sure that you refrain from committing any of these mistakes, and consider asking for help.