Through engagement, you create a touchpoint with your customers, which can lead to long-lasting relationships and set your business on the path of becoming a part of their everyday life. That being said, many businesses think that engagement should only occur when the customer needs to be pushed through the conversion funnel, but that’s not the case.

As a business, you and your team need to focus on bringing your brand closer to your prospects by adding value to their customer journey. To help you do that, here are some tactics you can incorporate into your social media strategy and reap the benefit of becoming a customer-centric business.

Create Engaging Content

It’s a given that businesses will try to capitalize on every opportunity each time they launch a promotion, regardless of the channel. But you should be able to recognize when it’s the right time to pull back, stop pitching and start listening.

Your content doesn’t have to relate only to your business operations. Sometimes, you need to post about the latest trends and news, support a social cause, and post content that incentivizes your followers to spark up the conversation in the comments.

You can do that on Instagram by adding the question mark emoji to your story post. This allows all followers that view your content to participate and give their opinion on a certain topic. Besides that, Instagram is packed with other features that help you set up engaging content, so make sure to check them all out.

On other platforms, it might be easier to interact with your followers than on Instagram. For instance, on TikTok, you can create short tutorials to help your followers understand how your products work and showcase your dedication to shaping the perfect customer experience for them to enjoy.

Grow Your Audience Organically

On that note, since TikTok is a fairly new platform, you should first aim to grow your following. Let’s say that you are reaping rewards thanks to your Instagram efforts and you have a lot of followers on that channel. By attaching a link that leads to your TikTok channel, you can expect to guide your success from Instagram all the way to your current channel of focus.

In addition to that, you should also look into growth service agencies such as High Social that understand the importance of organic growth and help you reach your social media marketing goals the right way.

Growing your channels organically is of utmost importance. Keep in mind that some growth services will only pad your follower number with bots, which can even lead to your account being shadow banned. And, while it’s fun to look at the numbers, you can never engage with bots; you need real individuals for whom you can provide value and spark the right desire for your products and services.

Share User Generated Content

Sometimes, you need to put the spotlight on your followers. There might be a creative genius among your followers waiting for a chance to showcase it. This is where user-generated content comes into play.

If you want to take a break from posting to focus on developing better content, you should consider making your users the stars of the show for a while. You can incentivize your followers to create content by offering them freebies, special discount codes, and branded merchandise.

But before you proceed with the process, engage with them and quiz them on why they love your brand, and ask them what you can do, as a business, to add more value to their everyday life. And after the content is finished, carefully review it, make the right edits and allow them to post it.

Those who show the most dedication and love for your brand can even become your brand ambassadors. So, rather than paying a lot of money for influencer marketing, you can delegate those tasks to your loyal ambassadors.

This effort will even help your prospect make a purchasing decision, as 79% of consumers look for UGC content and reviews before filling their shopping carts.

In Closing

Social media has become an integral part of every marketing strategy for businesses. The key to success on all of the channels is engagement. Often, businesses fail to engage and respond to followers’ feedback, which is why they fall short.

If you want to bask in the success of social media, incorporate the three tactics we outlined for your above to achieve all your set goals in no time.