After being published online, content rarely stays in the same place. It through a whole lifespan that includes publishing, sharing, updating, and — in many instances — republishing via content syndication networks.
Syndicating material might be intimidating for a content developer. On the one hand, content syndication can assist in achieving more visibility and provide extra backlinks that boost traffic to the site and persuade Googlebot that a site is reliable. However, Google penalizes duplicate material, which could cause publishers to see their content drop in the SERP (search engine results page) rankings.
Given the potential audience traffic and lead generating upside, syndicated content is still a strategy worth pursuing, so long as publishers minimize the risk.
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The importance of content syndication
Given that it may increase both content engagement and SEO performance through backlink building, content syndication is quickly becoming a real growth strategy for publishers.
Networks for content syndication give current content, particularly evergreen content, a method to be utilised in another location while saving time, money, and effort. The opportunity to increase traffic arises from the distribution of this content to new locations when viewers follow the content trail from the third-party site to the original authors.
The ability of small publishers to use the authority and audience of bigger publications that choose to republish their material is another significant advantage of content syndication. For instance, the content from a tiny publication will get CNN’s legitimacy if it ends up on CNN’s website, which certain platforms below can do for a fee.
But occasionally the opposite can also be true. The content could be perceived as less reliable if it gets up on a website with a lower reputation than the original.
Best Content Syndication Platforms
More than 100 million people regularly use the free content syndication network Flipboard, which also hosts content from well-known publishers including The New York Times, The Verge, and National Geographic.
Flipboard actively advertises user content, and any clicks on published articles will reroute to the publisher’s site, generating a significant amount of referral traffic.
Flipboard is transparent about the demographics of its website: a third are Millennials, a third are Gen-X, and a third are Baby Boomers. Both men and women make up an equal portion of their audience, which is typically characterized as influential and wealthy. Publishers will benefit from Flipboard’s access to a trove of data since they can more precisely target their audiences.
LinkedIn Publishing
With more than 850 million users worldwide, LinkedIn is the most well-liked social media platform for professionals in the world. It has taken one of our top rankings among content syndication solutions.
By giving users the option to publish articles that can be linked back to the original publication, LinkedIn hopes to promote business partnerships. This is known as successful content syndication.
Publishers may dramatically increase the readership of their content on the site by utilizing the networking and following aspects of the platform. However, compared to content on commercial content syndication networks, the reach of LinkedIn content is constrained because there are no systems focused on genuinely assisting growth.