When designed effectively eCcommerce Websites can make or break a business when selling online. In 2016 eCommerce web site designs have to deliver more than a simple storefront to succeed and drive repeated sales and business.
Some of the design issues to consider when designing a site for commerce and trade are how to display your products. How to deliver an intuitive sales funnel and attract the purchaser to place items in their basket.
Other design issues include optimizing affiliate channels and voucher code offerings to maximize ROI. Further designers have to consider the sales funnel on a variety of mobile and handheld devices.
While it used to be the case that the majority of online purchases would be made on desktop computers. Increasingly simplified mobile payment processors are reducing this gap in the purchase process considerably. However not only do web designers have to contend with the usual issues such as cross browser compatibility. Now cross device compatibility is just as important, headache yes!
Fortunately CMS theme developers and plugin designers have started to embrace these kind of problems. That said you still can’t bang out a great eCommerce design without some proper testing and research to see what works across all devices.
Proper analytics integration is one way to observe what is really going on as users browse your storefront. Unusually high bounce rates, low page views per user and a high exit point on certain pages may be indicators that something is amiss. Analytics should split activity by devices so designers can see if mobile is working better than desktop and so forth.
Finally of course there is the design itself, is it welcoming, does the design work well on a variety of screen sizes and is it mobile responsive. Search engines such as Google now give weight to web sites that provide an engaging mobile experience. The web design game is changing rapidly as mobile usage increases year on year.
30+ Outstanding Ecommerce Website Designs for Inspiration
Here’s a collection of outstanding eCommerce Website Designs which have been beautifully designed.
