Blogging is a cool method of making an income that several people have become wildly successful with. Your blog can be a personal diary of your feelings and activities, or double up as an informative site where users can get the scoop on the latest news, info, and advice in your niche. However, with so much content now available online, it can take a lot of work to make sure that yours stands out and gets noticed. Driving traffic to your blog can take a lot of effort, however, making common mistakes can hold you back from success. Here are some of the most common reasons why users pass on reading blog posts and what you can do to rectify the issue.

#1. You’re Not Passionate About Your Niche:

One of the biggest mistakes that new bloggers make is choosing a niche that they are not passionate about. If you’re going to be writing about something every day, then it’s important to choose a subject that you’re at least quite interested in and knowledgeable about. There’s no point in going for a ‘profitable’ niche such as health, finance or relationships if you have no interest in any of these topics. Instead, don’t be afraid to blog about something you’re really passionate about, even if it’s less popular than the ‘big’ niches.

#2. Your Content Isn’t Informative:

Another possible reason why you are struggling to drive traffic to your blog is that your content isn’t providing your viewers with the answers that they need. Today, the internet has quickly become the ‘go-to’ place for information on absolutely everything from cooking tips to DIY or sports. Whatever you’re blogging about, your content is likely to go unread if it doesn’t provide your readers with the answers and information that they are looking for. Utilise more informative, long-form blog posts and communicate with your readers more to find out what they are looking for when they visit your blog. This can be done via social media or simply by encouraging readers to leave their thoughts in the comments.

#3. Your Posts Are Difficult to Read:

So, what if you are passionate about your niche, put your heart and soul into creating useful content, and still, nobody wants to read your blog? It may be that simple solutions are needed to make your content more readable. Bear in mind that today, much of the content that we consume online is read on-the-go and an increasing number of web users are turning to mobile devices. Because of this, it’s important to ensure that your content is easy to read for everybody. This could mean separating your blog posts into smaller and more manageable sections, increasing the font size, or redesigning your blog to ensure that it is fully mobile responsive. Ensuring your site is mobile friendly can be quite a difficult task, so you may be better off trying a website building tool such as for an affordable way of putting together a fully responsive blog.

#4. You Have Weak Headlines:

When writing a blog post, it’s always important to give extra consideration to the headline – after all, it’s going to be the first thing that most readers see. A dull, uninteresting headline is less likely to grab attention, so steer away from average blog post titles and try to come up with unique ideas that stand out. Use descriptive adjectives and use your headline to provide more information on what to expect from the post.

Are you making any of these common mistakes when writing for your blog? If so, taking steps to rectify them could help you achieve your goals for traffic and readership.