You are the most sought photographer thanks to years of hard work you have put in your craft to cut a niche for yourself. Indeed, you have also invested quite a fortune on photography gear, photography tutorials and lessons to be able to achieve success. Now, it’s time for you to create a superb photography website that will help showcase your work and portfolio to the world.
Having a photography website makes it easy for you to showcase your portfolio to a larger online client base. However, you certainly won’t be the only photographer using the internet. You will definitely have to face off with other more established photography businesses doing their trade online. For this, you’ll have to create a stunning and highly impressive photography website. With a stunning photography website, it’s easy for you to get space in the top echelons of the search engines.
Your desire to become a high-flying photographer requires you to create lasting impressions on potential clients. What better way for you to achieve this than following these 5 tips for building a beautiful photography website:
1) Ensure your website features an about us page, contact section and a gallery.
Photography websites usually differ in their designs and styling. However, most of them feature the above three aspects that include a dedicated gallery, about us page and contact section.
You will use the gallery on your website to showcase photos to prospective clients. An about us page essentially enables you to talk more about yourself in relation to your photography trade. You use the contact section to share your address and relevant contact information.
2) Discover your niche.
Invent that precise thing you would like your audience to get from your photography website. Having a clear niche that’s well defined makes you authentic. If your interest is in travel photography or landscape photography, show it clearly.
You could still be a general photographer specializing in various kinds of photography. However, it is best for you to be clear to your audience by showing all the various photography types that you practice. You should design your website in a way that visitors can just glance at it and understand what your photography specialty is all about.
3. Always use the best of your photos on the website
You may be excited to share with your audience all of your photos on your website. While this is understandable, the best thing for you to do is limit the number of photos you share to a set maximum of say 20 photos.
Make sure to share only the best of your photos on your website. This enables potential clients to easily fall in love with your work and contact you. Also remember to only share photos that describe the kind of photography specialty you practice.
Merchandising is also an important aspect of selling your photographs in your ecommerce shop. Merchandising is all about strategic product placement, how your layout highlights your work, and how you can use your images to engage an audience.
You can always use your social media channels to share the rest of your photography pieces with your audience. This helps you avoid the temptation of trying to post all photos on your professional photography website.
4) Create a blog section for your photography website.
Having a photography website that lacks a blog section may not help you to achieve success. It is great to add captions to the photos shared on the website but this isn’t enough. You may also argue that an about me page is all that is needed but that’s a fallacy.
You need to include a blog section incorporated on your photography website. Through the blog section you’ll be able to tell more about your photography craft in more detail. A blog also helps to enhance the search engine optimization of the website. The search engines usually view websites that have blogs positively and are thus inclined to rank them high.
You can use the blog to share with your audience many things about your photography craft. You can for instance share your insights and ideas or new photography techniques with them. Remember when you share quality content regarding photography on the website, you’ll attract traffic. From the traffic you stand to win new clients and close deals!
5) Use the best photography template and theme on the website.
You can create a stunning photography website even if you have no web design skill. The key for you is to use custom templates designed for photography websites. A good photography template lets you easily design the website without the need of any coding skills. You’ll find countless photography website themes and templates online. Some are premium, meaning, you have to pay to use them but there are also basic templates you can use for free.