The pandemic COVID-19 changed our lives immensely. While so many other sectors became completely dependent on the internet, businesses, and jobs also completely shifted online. Quality ISPs like Charter Spectrum cable company facilitated their customers during these uncertain times with discounts, limited-time offers, and on top, smooth services. Amid those lockdowns, the first thing we ensured was a steady internet connection. The amenity of the internet became more important than ever.
It wouldn’t be wrong to say that our survival relied on it during those months. Be it business, education, jobs, or entertainment.
5 Ways to Keep Your E-Store Running During a Pandemic
Now that lockdowns have been largely lifted and restaurants, gyms, cinemas, and malls have reopened. However, there are some post-pandemic challenges, such as staffing shortages. Moreover, employees prefer remote-friendly workplaces more now.
If your e-store survived and has now entered the post-COVID era, we are going to share some handy tips to help you grow it.
5 Effective Tips to Grow Your Online Store in Post Pandemic Times
While companies, businesses, and individuals are relieved that the pandemic is finally over (almost), we are still facing its after-effects. The business landscape has changed. The ecommerce business and retail industry is experiencing behavioral shifts in the customers.
Most customers have decided to stick to the shopping habits that they adopted during the pandemic. The following tips will help you flourish your e-store effectively.
Blend In with the Trending New Product/Services Categories
Improve Customer Loyalty
Ensure Coronavirus-Friendly Services
Offer Contactless Payment
Leverage Social Platforms for Marketing?
Blend In with the Trending New Product/Services Categories
Remember when COVID hit, the business category that soared within weeks was grocery e-commerce. Grocery e-stores flourished and over?20-30% of other businesses? Also shifted to the online format during the peak of the pandemic.
Companies and marketers expected customers to revert to their old shopping norms of going to brick-and-mortar stores and malls after the lockdowns finally ended. However, this didn’t happen and customers decided to stick to online shopping. They became accustomed to the convenience and safety it offered.
Therefore, for e-stores, it will be beneficial to introduce new product and services categories, which are trending. For instance, Walmart’s online grocery business grew so much in 2021 that experts expect that it will outsell Amazon.
So, introducing the grocery category in your e-store can be a game-changer. Similarly, introducing categories like gym equipment for homes, household appliances, home goods, and other similar categories can also be profitable.
Improving Customer Loyalty
During the pandemic, companies and brands witnessed an evident decrease in customer loyalty. Among several different reasons, stores and companies that did not offer online services or failed to offer value and perks for choosing them lost customers.
Therefore, if you want your e-store to survive and grow, you need to work on providing value and offering better deals. In addition to offering lower prices, having out-of-stock products is another big reason for lower customer loyalty. Since it’s the rise of online shopping and e-stores, you just need to be on point with the aforementioned factors to grow.
Ensure Coronavirus-Friendly Services
During this boom of digital commerce, some companies made use of another business model. It was the expansion of delivery and pick-up options from their physical stores. Furthermore, third-party delivery services also took advantage of this trend and offered delivery services for food, grocery, and more.
Companies like Uber Eat, Careem Delivery, and DoorDash expanded their delivery options during this time to ensure Coronavirus-friendly services. Since you are an e-store owner, consider adding other delivery services along with your own products. Offering grocery, food, or medicine delivery services will boost chances of better sales for your e-store products too.
Offer Contactless Payment
During the pandemic, contactless payment modes were highly encouraged. And customers seem to still continue paying that way. Trends have shown that customers are more into mobile payments.
E-stores already support online payment services. But even if you introduce new products or services, continue offering contactless payments for them as well.
Leverage Social Platforms for Marketing
People across the globe were hooked to social media more than ever throughout the pandemic. This gave a chance to e-stores, businesses, and companies alike to gain more exposure for their products and services through well-thought marketing.
Social media advertising requires a little investment but it has more chances to engage customers compared to billboards. Therefore, work on your social media ads and create engaging content for your customers.