The idea behind content marketing is to produce a solid bond with your customers, gain their attention, and enhance engagement. Small businesses tend to focus on products more. With a limited budget small business, marketing the products and services can be a challenge. Content marketing is the way out. It is approachable, affordable, and easy to kick off. Content marketing ensures the highest overall return on investment for every marketing dollar spent. If you are wondering about creating a content marketing strategy for your small business, just follow these tips:
- Know your audience: A good starting point is to define your target audience. To produce content that hits the spot, you need to be well-versed in how your customer thinks, behaves, and “looks” like. Age groups, genders, interests, and visions matter when building a buyer persona. The content you are going to produce needs to speak directly to your customer.
- Set business goals: Viral content is not a business goal. It can be “increase organic traffic by 20% compared to the previous month”. Such specific objectives will be easy to track and measure. Stay coherent with the purpose of the content that you’re creating. Apart from that, a good idea is to relate your business goals with your audience’s ones. Think about how your product fits into their life. Your content should provide a solution to the problem your audience has.
- Bring unique value: Make the product desirable and state clearly why your website is the best option out there. Your copy should be not just text but a story that evokes emotion in the customer and brings them closer to the brand. If you’re putting your foot into the content-generating area, always stay loyal to your customers: deliver them relevant, new, and engaging content in textual and visual shape to satisfy all the needs.
- Track results: Calculate every step you take. It will help you to reduce the risk of wasting your efforts in content creation. Backed up by analytics, your business will see a better return on investment in the long run. A content marketing plan’s backbone is the total number of visits, bounce rate, and conversion rate. With those results in hand, you can determine which content performed best and adjust your content marketing strategy accordingly.
- Plan: Not to waste a great deal of time, content creation needs to be done on time and schedule. Create a monthly calendar that outlines what you will create and how you will spread it. If you are not planning a lot, Google calendar will perfectly suit this purpose. Regular posts improve not only brand recognition but lead generations and your business rankings.
Now that we’ve reviewed strategies, it’s time to put them in life.
If you are not sure how to build a strategy, connect with your audience, and target content, don’t leave these critical elements for business success up to chance. 62% of companies use outsourced content marketing service. Check out our small business content marketing, and let’s get the ball rolling.