A website is your organization’s first consumer touch point that is why no single aspect of marketing is more important than having one. However, having a good website is not good enough to convert visitors into customers. To differentiate themselves in the present’s saturated and overly competitive market, businesses need a website as unique as you are.
In a time where healthcare is of utmost importance, it should be readily accessible to everyone. With this, medical practitioners should consider owning a website to reach their patients conveniently and attract new ones easily. But aside from merely owning a website, medical professionals need a good medical website design to boost their online presence. Being able to create a website that will suit the overall purpose of a medical company or practitioner is a must and as a guide, they should consider of these qualities of a well done website:
Well Designed and Functional
Your website reflects your brand and services. A good designed website can help you make a strong impression on your prospective clients. It is critical for it to be polished and professional as well as visually appealing. Having an outdated looking website may bring your site visitors to question your legitimacy and doubt the services that you are offering.
All designs use the standard elements such as color, shape and size. A good design applies all of these elements to create an appealing visual language that is consistent and cohesive.
Fast Load Times
Nothing is more annoying for website users than a page that takes too long to respond and load. Every web page should have a fast load time, because any of them could be a prospective customer’s first or only impression. Slow or broken webpages will leave your users frustrated and might urge them to leave. It is important to make sure your website loads within four to six seconds for excellent usability.
Easy to Use
Nobody has time for a complicated web page and this is where User Experience (UX) plays in. It helps visitors use and understand your web page easily which will lead them to stay on it. Create a seamless, logical navigation that is clutter-free and with clear hierarchy. Use consistent icons and layouts to help users accomplish their tasks quickly.
Having quality content that is always relevant and up-to-date can help you build a returning audience by keeping them engaged and interested. The more people visit and bring traffic to your website, the higher authority your website has on search engines; improving your SEO and making your page rank higher on search engines.
It is also worth noting to use language that is easily understandable by your audience— avoid highfalutin corporate jargons. Users tend to have short attention spans so it is crucial to keep content short and simple but highly informative.
Optimized for Mobile
In this day and age, there are no excuses. Your website must not only look stunning, but also work well on any device. In 2020, the number of smartphone users around the world is projected at 3.5 billion which means the growth is not slowing down, hence optimizing for mobile will improve both your SEO rankings and the experience of your website’s visitors.
Good Error Handling
While often overlooked, good error handling is very important for good usability. The right handling of errors at the code level guarantees that the website is free from bugs.
Users will tend to judge your business’s credibility through your website as it is considered as the front door to your organization. It is one of the most powerful tools your business has to make a good impression. With a well done website and the best usability and great user experience you are more likely to encourage trust with your potential customers.