Qualities that Define a Suitable Website Design

Website design is considered suitable if it transparently conveys its intended message while keeping the visitors hooked. To achieve that, web design must integrate several essential factors, including imagery, colors, consistency, and functionality, among others. Contact https://ugem.design/ to meet web designing experts with years of experience crafting websites that trigger visitors to take action.

Remember that your visitors can’t take your brand seriously, especially if your website is not well designed. So, you must invest in web designing to get a web design that will impress your visitors and transform them into repeat customers.

An effective web design must feature an excellent user experience and must be optimized for easy navigation. For instance, the tabs have to be strategically located. That way, your site will be compatible even with users with little computer knowledge. Ease of use refers to the site’s functionality. Most visitors hate complicated stuff. So the site should be straightforward.

If you are planning to start a website, below are crucial things to consider before starting the design:

White Space and Clean Design

As the name implies, ‘white space’ precisely means that—space on your website that’s left white. In other instances, this is also referred to as empty space, or negative space. This is purposely placed to create a sense of balance or clarity, so the eyes have a place to ‘rest’ when it would’ve otherwise been overwhelmed by the media, text, and other design elements that are on your webpage.

While this is an empty space, it’s not one without a purpose. To achieve effective web design, your B2B web design agency must integrate this space or else your webpages will look too crammed. In effect, it’ll make it difficult on the reader’s eyes.

Putting in the right amount of white space on each page of your website’s design will help you achieve that ‘clean’ look that you’re looking for your site.

Website purpose

Every business has unique needs hence require a customized web design. Therefore, it is essential to pay attention to the website’s intended purpose and target customers’ specific needs. Your website is a reflection of what you have to offer. Without going into details, let’s look at the most common purpose of any website;

  • Describing your product/ service
  • Building your brand reputation
  • Generating leads
  • Increasing revenue



Creating contrast on your website is all about achieving balance. It’s not enough just for you to create a sense of coherence on your website’s design—when taken too far, making all of your elements matchy-matchy will only hurt your site’s effectivity.

For instance, let’s say you’re using a pale, pastel background, and your text is also in a pale, pastel color. There’s no proper contrast here where it’s needed. The result? Your website becomes very difficult to read. No website visitors will even want to visit your site or stay on it longer than a couple of seconds. Having proper contrast enables you to set different elements apart from each other and aid legibility as well as ease navigation.


The effectiveness of web design is determined based on website clarity or simplicity. This feature integrates several factors that we will look at in a moment. However, it is essential to note that a simple yet inclusive website should have a friendly user interface. Therefore, it will be able to offer an incredible experience to visitors . Factors that fall under simplicity include the following;

Color: the choice color determines a user’s response. Some color combinations can be a turn-off. But the right choice of color evokes emotions and communicates the intended message. So, settle for colors that match your brand.

Type: the choice of topography speaks volumes. Apart from attracting attention, it speaks for your brand. Be sure to include legible typefaces and three different fonts utmost.

Imagery: people prefer seeing images than reading. Besides, an image commands more attention. Ensure that you add explicit images that will reflect your brand in the best way possible. Also, only add high-resolution photos.


Your website navigation should be straightforward and intuitive. It helps keep your visitors on your page. If the navigation is complicated, you will lose visitors’ attention.


Impressive web design and excellent content work hand in hand. So, only publish content that has the charm to convert your guests’ into customers. It should be informative and straightforward.

Grid layout

Grids are important in structuring your web design and help in organizing your content. So, the grid-based layout helps in arranging content and keeping it clean. This way, you’ll have an attractive website.

Loading speed

No visitors will wait for your website to load. Your website should load in less than 2 seconds. So, you should optimize the size of images to increase loading speed.

Mobile responsive

Most people search for new products or services through a mobile phone. Therefore, contact the experts through the link provided above to get a mobile responsive layout for your website.

Final Word

Effective web design should be able to fulfill the purpose it was initially created for through the perfect balance of the design elements and tips enumerated above. That way, you’ll also be able to keep customers, subscribers and readers interested in coming back for more on your site. Eventually, your website should become their go-to whenever they’re on the hunt for ideas, products, and services that fall within your niche. When this happens, you know for certain that your website is effective.