Improving your small business website will help your company grow. However, it can be difficult to know where to start. Luckily, we put together this quick guide to help you get started!
Every tip you’ll need to improve your small business website is below, so keep reading.
1. Focus on a Responsive Design
First, you’ll want to put more resources into achieving a more responsive website. That means the site runs smoothly, no matter what device the visitor has. Many people click off sites that don’t load within three seconds or less.
There are several steps you can take to create a more responsive website. Here’s what you can do:
- Use fluid grids. Fluid grids adjust the elements on the screen to their unique dimensions, allowing for a visually appealing website on every device.
- Consider image sizes. Image sizes are also essential. You must define how the website handles each image on different screen sizes. You can remove images that won’t work on specific screen sizes. You can also adjust the image sizes for varying screens.
- Test on many devices. Always test your website on multiple devices before publishing anything new to ensure it looks good. You can catch issues early and address them before your audience notices.
- Choose flexible typography. Using relative units for font sizes allows the text to scale on the screen. It makes it more legible and keeps your design looking professional.
- Compress your images. You can optimize your images by compressing them, meaning you reduce the file sizes. Compressing your photos shouldn’t diminish the quality. PNGs and SVGs are some of the best choices for responsiveness.
- Optimize your loading speed. The website’s loading speed affects the visitor’s experience. You can check your load time using Google’s PageSpeed Insights tool for free. You can also limit the number of HTTP requests and use browser HTTP caching.
A more responsive website will encourage visitors to stick around longer, helping your small business to grow.
2. Put More Resources in Quality Content
Next, you’ll want to focus more of your time, energy, and money on creating higher-quality content. The content you put on your website impacts how well it ranks in SEO, so you want it to be as professional as possible.
You can make higher quality content by also writing for your audience. You’ll need to define your target demographic, then work on making all of the content on your site for them. That should include all written content, such as blog posts and images.
Next, make the content you write engaging and interesting to your audience. You’ll also want to write from the point of an expert to build more trust with readers.
You can work with professional photographers to capture better images of your products. They’ll also edit them for you, giving you better images to place on your site. This option can be a significant upgrade to replace amateur pictures for your small business.
Finally, work on keeping all of your content up to date. You may need to refresh your text to keep it relevant to your audience. As a small business, updating your content is essential to staying at the top of the search engines.
3. Improve the Loading Speed
You must optimize your small business website’s loading speed. Potential customers will leave your pages if they take too long to load.
You can work on the loading speed by compressing your images. Compression can make the images take up less space, meaning they take less time to load and keep the image quality the same.
If you have many images on your website, optimizing all of them will make a world of difference in how long it takes to load. It can take a long time to change all of your images, but it’s worth it.
4. Make the Most of Social Media
It’s also important that you focus on social media integration. Start by making more regular posts on your social media pages. You should include plenty of images that use your brand identity. Then, make all of your written posts using your brand’s voice.
Take the time to link your social media profiles to your small business website. You can encourage your audience to share your posts. Doing so will make your brand more visible. It can also help you to curate a community on social media.
In short, you want to make the most of your social media pages. You’ll need to reach your target audience where they spend the most time, so research which social media platforms they like the most first.
5. Work With a Web Designer
You should also consider working with a small business web designer. These professionals have experience creating websites specifically for local businesses. They know what keywords, designs, and content to utilize to raise your SEO and bring in reliable traffic.
These experts also have a better understanding of making websites more efficient. They can see where your site needs to be revised, making changes to help it load faster for users on various devices.
A pro web designer can also make a custom website for you. They’ll create a custom design using your brand’s identity. If you don’t have experience in website design, it’s the best choice to get an outstanding-looking website.
6. Include Customer Testimonials
Lastly, you’ll want to add many customer testimonials to the website. With more positive reviews, more people will trust your products.
You still want to ensure the testimonials are authentic to build a strong reputation, so don’t add fake reviews. You should also address all negative reviews with professionalism.
Start Improving Your Small Business Website Now
The sooner you start working on your small business website, the better. You’ll build a better reputation and get a higher ranking in SEO. There are plenty of tips that you can use to grow your site. All of the best are above for you to use.
A responsive design should be your top priority.