The SEO world has an avalanche of techniques. And many webmasters tend to use the most popularly known techniques, leaving out other methods that can be equally useful.
Management of 404 errors
Websites often go through facelifts for various reasons. This often changes the structure of the site’s URLs. When this happens, users using the old version links will receive 404 error alerts. This will kill your traffic and rankings.
When revamping your site, do not forget to redirect the old URLs to land your readers to the right landing pages of your new site. To know the links to redirect, first enter your website URL into the search bar at the top. Under ‘Page’ click ‘Best by Links’ and then select ‘404 not found’ from the filter situated at the top.
Sometimes things can go wrong for your site without even touching it. And this can lead to your users getting many 404 errors. You can try to be creative by throwing a little humor to your 404 error messages to encourage them to bear with you while you fix the problem.
Use press releases to improve your brand
The process of building quality links is arduous. Therefore, you can always seek alternative ways to reach this goal. Press releases are a great strategy to gain quality and natural links. Apart from promoting brand recognition, they are a source of new traffic to your website.
When using this technique, ensure your press releases are highly infographic, newsworthy and objective.
Use comment marketing
Comment marketing is a strategy whereby you offer insightful comments to niche content for the sole purpose of helping users. It is not a direct business promotion technique per se. You have to comment on random blog posts frequently. To succeed, design your strategy the right way so that your approaches are specific to address the right users on appropriate platforms.
Your comments should raise eyebrows. Do not just throw in emojis or agree with everyone all the time. This is to make users curious to see what you are about. If you pull this the right way, you can increase your traffic tenfold.
Engage with influencers who recently mentioned you on the internet
It is tedious to try and stay connected to every person mentioning your name on the web. It needs long periods of time and constant monitoring. However, using monitoring tools will enable you to know who is talking about you.
While you are busy doing other things, you only type your brand name into these tools, and they will give you instant feedback on who is talking about you.
Engaging with such mentions provides networking and excellent link building opportunities for you.
Ask websites using your images to give credit
Reverse Image Search is a perfect technique to build links especially because it is cost-free. If you wish to find out where your photos are being used without being linked to you follow the following steps:
- Click on the image
- Click on copy image address, go to Google Search and paste the address before you press search
- If there is a suggestion to search by image, click on it
- The search results will display all the photos that are similar to yours and all the URLs to the websites where the picture has been used in posts.
Now that you have the addresses click on each URL and contact the admin or owner and request them to credit their images to you.
Updating old content and sharing it afresh
It is unworthy to spend much time to thoroughly develop great content only for it to be lost in the vast content space online. It is an easier way of attracting traffic than creating whole new content. Updating content enables you to stay in line with Google’s changes in the algorithm.
The advantage of cutting out your niche is that enables you to develop and provide content that will solve people’s needs. Users can read it over time. Giving it a new touch and adding more insight to it will bring you increased traffic.
Creating a table of contents
Many SEOs spend a lot of time checking their rankings using different tools as entire SEO process is mostly inclined towards achieving top ranks. But this process is also centered on providing the audience with the great user experience. This makes us believe that the structure of the content that you publish on your site influences the behavior of your users.
Possibly, many reasons contribute towards readers leaving your site. They can be broken into various categories. But at the center of this is how fast a reader can find the content he clicks in for. Structuring your information in a friendly manner reduces bounce rates and increases reader loyalty.
Once you make use of the above techniques, don’t forget to check cheap rank tracking tool at serpbook.com.