Want to attract viewers from other countries to your channel? Aim to expand your audience reach? Are you planning to conquer new markets? No matter what the case of yours is, there is always an effective way to significantly increase your audience, the number of views, and raise all the key performance indicators of your video content. Let’s try to figure out how to do that.
You can produce top-notch quality video, but it won’t rock if your audience doesn’t understand it. Luckily, you can always get it solved by:
- Adding subtitles and captions to videos;
- Translating metadata;
- Increasing the value of your content for a foreign audience.
Caption video content is by far the most effective means of reaching the maximum audience. The efficiency of attracting smartphone users is especially increasing. According to recent research data, 69% of users watch videos with the sound muted. With this in mind, 80% of people are more likely to watch the entire video when there are subtitles, instead of just watching the beginning or skipping the video. Video content with subtitles is convenient to watch without sound as it can convey maximum information to the viewer in a short time – the whole story is introduced through the captions. Therefore, it is highly recommended you consider that when producing video content.
Allied Market Research reports that the market size of online video platforms is expected to reach $915 million by 2025. According to Cisco, online video will account for over 82% of web traffic by 2022, which is 15 times more than the traffic of 2017. That’s why you should take care of your web audience and their convenience when creating digital videos. How will you benefit from adding subtitles to multimedia content?
It is not always convenient to watch videos with sound. For example, when we’re on the go, we don’t always want to hear audio from our devices. Subtitles make it easy for viewers to watch videos and streams no matter where they are and what they are doing. Whether they ride public transport without headphones, are in a quiet place where they can’t play sound, or just want to read, captions help people interact with the video easily.
Adding subtitles makes it easier to grab and hold the audience’s attention from the very first second as the video starts. The presence of subtitles will help you get your key message across and improve the performance of your multimedia content in search engines. Numerous studies have also found that subtitling improves comprehension of video content and also elicits a positive response from students. According to the study by the University of South Florida, 99% of students reported that captioning greatly facilitated the learning process.
More than 5% of the world’s population suffers from significant hearing loss. That’s a huge number of people who don’t have access to your content unless you use subtitles. Adding captions to the video will help your deaf or hard of the hearing audience follow your content. While we talk about it, other important ways to make your video content more accessible include transcription and audio description. These are important features worth exploring if you value accessible content.
One of the huge benefits of having captions for your video content is that they allow search engines to find a video through accurate search algorithms. Search engines cannot watch or listen to videos and index content, but they are capable of indexing texts. This is why whenever you add subtitles, you must make the transcriptions or highlights of the video available so that your rating is higher. This will lead to more views and expanding your content’s reach. On top of that, you can use transcripts to remap your content into other forms, such as a blog article or email to your desired audience. Having transcript texts from your videos means creating new content that can be as easy as copying and pasting, which creates great prospects for you in the SEO arena.
It is way easier to localize your content by adding translated captions to the video than producing the multimedia from scratch. Thus, by adding subtitles, you will significantly increase your audience reach and market yourself in different areas.
Are you ready to make your video content even better? You have several options for getting subtitles:
- Use special in-house tools on YouTube or Facebook (is relevant only for posts on these platforms);
- Manually create subtitles yourself (is an accurate but time-consuming process);
- Use professional software (best subtitle editors is the most effective approach for those who want to optimize the video production process).
Start by adding subtitles to your videos in your native language. Thanks to them, you will definitely expand the reach of your video content. This is a great solution for viewers with hearing impairments as well as for people who watch a video in a noisy place or simply do not have the chance to turn on the sound. You can translate the subtitles into other languages at any point in time, thus, allowing foreign viewers to comfortably watch your videos.
Adding subtitles will certainly affect audience reach, but it is not a guarantee of success. Therefore, in order to be sure about expanding the geography of your audience, you should regularly look into analytics and take further actions based on real stats. Remember, when viewers from different countries find your site, you must do everything so that they come back again and again. Translating one video is a good idea, but it is better to translate a series of videos and make the translation process a regular task.