Ever since Google made the number and authority of resources linking to a website one of the primary factors determining its ranking, guest posting has been one of the most prominent promotion methods among online marketers. After all, it manages to feed many birds with one seed: it exposes your website to new audiences and attracts targeted traffic; it provides natural back-links; it helps you build valuable connections within and without your industry.
You can find plenty of case studies detailing how it works. For example, Danny Iny, the owner of marketing business Mirasee, started out with about 30 daily visitors on his company’s blog. By strategic application of guest posting, he managed to dramatically increase both his traffic and his mailing list over the course of just a few months.
However, one should note that to do it he had to write about 80 guest posts in a few months. Danny Iny was motivated by a hefty debt from a previous venture, so his dedication is only to be expected – however, most entrepreneurs cannot afford to redirect this much time from their core activities. Fortunately, there is an alternative – you can achieve more or less the same results by hiring a guest posting service. How exactly does it benefit you? Let’s take a closer look.
1. It saves time
Guest posting is hard. It takes a lot of time and effort. To land even a single post with a high-authority blog with the relevant audience you have to first find and research it, study its posting guidelines, somehow pitch your post idea to its owner, write and probably edit a post and promote it afterward. You will have to repeat it many times because a single guest post will not get you anywhere. Here you can read a guide to a single step of this process, pitching the idea, by a guest blogging agency Luckyposting.com, so that you can get an idea of how much the entire job takes. Hiring a professional blog posting service takes this load off your shoulders, allowing you to focus on your core competencies.
2. It already has industry connections
Unlike you, a guest posting agency does not have to start building its network from scratch. It already has ties with blogs from a wide variety of niches, which means that it can start working right away. Instead of spending weeks and probably months establishing connections with potential partners, you make use of an existing network and do not have to wait for your campaign to gain momentum.
3. You can delegate writing as well
If you like, you can get a guest post agency to handle only dealing with blog owners and webmasters while writing posts yourself. If you want to maintain a specific style and are good at writing, it may be the right choice, although writing can be an extremely time-consuming task. However, writing is not for everyone. Some people are just naturally bad at expressing their thoughts in written form and cannot get the knack of it no matter how much they train. If it is true for you, you can avoid hiring a copywriter and simply delegate the task to the service you are dealing with.
There can be no two opinions about the effectiveness of guest posting as a promotional method. A well-written guest post kills an entire flock of birds with one stone: it attracts targeted traffic, exposes your brand to new audiences, improves your ranking with the help of valuable backlinks, increases your authority in the industry and more. However, the amount of time and effort one has to expend in order to achieve meaningful results makes it an unviable solution for many entrepreneurs. A guest posting agency offers a happy middle ground – with its help you can get all the benefits of the guest posting by delegating it to professionals.