Social media can open up the market for companies like never before. If you haven’t already, you should give serious thought to how you can use social media to your advantage.

There are many ways that you can combine marketing and social media. Here are some of the best innovative ways that you can make social media work for your business.

Consider Starting A Podcast

Podcasts are extremely popular at the moment. They are a unique way to gain attention and followers to your business. It is important to note that podcasts can be a time-consuming way of reaching consumers, but if you have the expertise and time, the rewards can be significant.

You could start a podcast focusing on just about anything, though it is best to choose a topic relevant to your business or niche. You should also ensure that the content of your podcast is engaging and informative. For instance, if you run a beauty supply company, you could have a podcast about beauty products and their uses. Topics could include choosing the best products for your skin type or explaining how beauty products interact with our skin.

Running Contests And Competitions

Contests and competitions are a great way to get your business noticed on social media. You could consider putting together a gift set or voucher that is awarded to the contestant that has the most-liked image of your product in action. It could also help to create a hashtag to go with your contest, that you can get trending.

Contests are a great way to promote user engagement and encourage sharing and liking of your branded content. The more shares you get, the more people will see your products and the greater your reach will become.

Making Advertising Work For You

Advertising on social media can be complex. There is far more to the process than simply paying for your ads and watching the sales roll in. You should consider the different platforms you could use to target your ads and how best to advertise them. You will need to research your target demographic to ensure that your ads are reaching the right consumers. For example, LinkedIn is great for reaching business professionals, TikTok for Generation Z, and Facebook for the middle-aged demographic.

To really build out a multi-channel social advertising strategy, consider teaming up with a digital advertising agency like War Room. They are a programmatic advertising agency that specializes in creating and executing holistic digital strategies for brands to drive awareness, conversions, or any other business goal.

Be Consistent Across Platforms

Consistency is crucial for brand recognition. You will likely need profiles on all the major social media sites, so it is essential that you have a clear and concise message and tone, no matter which platform you are posting on.

At the same time, it is vital to have a clear strategy for each social media site. For instance, your strategy for Instagram, which is focused on visuals, will be vastly different from Twitter, which is a microblogging website that is text-based.

Stay Aware Of What Is Trending

It can help to keep one eye on what is currently trending. When you notice a particular topic trending, see how you might be able to incorporate this into your posts. Staying aware of trends doesn’t mean that you jump onto every internet sensation that you see – you should choose wisely which trending topics you link your business to, and where possible make a relevant link.

Being aware of what topics regularly perform and the trend can also help you better understand the market and potential future patterns. The more you know about social media, the better you will be able to utilize it.

Create Quality Content

Quality content is essential for keeping consumers engaged with your brand. You should ensure that you have some different content options, including blog posts, videos, and images. Here are some great options to build content from:

  • guides and tutorials
  • reviews and testimonials of your products and services
  • Introduction of your team and brand story
  • Behind the scenes in the office…and more

High-quality images are crucial to getting your business noticed among the clutter of social media. It may help to get a professional photographer to take some creative photos of your products that you can use in posts. Any written content should be easy to understand, steering clear of jargon, and tell a story rather than simply listing benefits.

Respond And React To Negativity

Responding to negativity in a constructive and positive way is a great way to market your business. While it may be tempting to be emotional and defensive in response to an unpleasant comment on social media, it will show your business in a far better light if you respond thoughtfully.

You could make this a crucial part of your social media marketing strategy. When you receive complaints about a particular issue, make a post about how you will listen to feedback, change, and adapt. It is impossible to please everyone, but showing that you are listening and willing to try can make you stand out in consumers’ minds as a trust-worthy business.

Consider Hiring A Social Media Manager

Managing multiple social media platforms can be a full-time job in itself, particularly when you become more successful. You might consider enlisting the services of a professional social media manager if you find that you simply don’t have the time to keep on top of your business’s social media.

A professional social media manager will know best how to curate and optimize your social media platforms and content and will have the time to create thoughtful, engaging posts.

Make Use Of User-Generated Content

User-generated content can be extremely useful, particularly if you are just getting started on social media. You could consider searching hashtags of images of your products and request permission to repost these to your business account with credit to the user.

The more you repost, users will likely generate more content. Customers often enjoy seeing their handiwork acknowledged and appreciated by the brands they care about, and as a result, will continue to post content featuring your products.

Or you can even opt to embed these user-generated content on your website, tools like social media aggregator help you in this cause. It will your customers proud and might inspire others as well to create content for your brand.

Consider Partnering With Influencers

Influencers can be a great way to reach a large audience of potential customers and followers. Influencers are social media users that have a large following. They usually have a particular focus such as lifestyle, fashion, beauty, or technology.

You could consider partnering with an influencer to promote your brand. This could be in the form of providing complementary products for them to feature in posts, with a link to your website, or paid ads that you provide a script for products for the influencer to use.


Social media can be a powerful way to reach audiences! There is no set way to make a social media marketing plan, but an excellent place to start is by registering your business onto all of the platforms that your target demographic uses.

Keeping an eye on hashtags and trending topics can help you to get your business name out there. Engaging content can help keep your business at the forefront of consumers’ minds and keep them interested in your business.

If in doubt, do some research into the different agencies that could help you optimize your social media presence, and don’t be afraid to enlist the help of professionals.