Esports Tournaments: It’s A New Way Of Communicating With Next Generation
Today, hundreds of millions of people around the world are watching professional video games or esports with passion. Marketers have a new way to connect with zoomers.
Gaming commentators note that the level of technical capabilities plays a massive role in the active interest in esports. Once, it was hard to imagine that one part of people could play online, and the other will watch or comment. However, regular streaming or reviews of new games gather a large audience.
Marketers know both the benefits of such a marketing channel and its limitations. Esports marketing requires a more personal and hands-on approach than traditional sports advertising; strategy needs to be reviewed. It must be considered that not always fans of esports are only young people between the age of 18 and 25. Adults aged 50-60 and older are also the audience who is interested in the sphere of esports. That indicates the ineffectiveness of a universal marketing strategy.
It is essential to determine what game fits best with the brand strategy. A family brand might not want to partner with a brutal first-person shooter like Counter-Strike: Global Offensive and might opt for a more versatile offering.
Why to choose global esports: BETER’s solutions
BETER offers the best of esports. The brand covers 400 global esports tournaments offering both in-play and pre-match content, equipped with the most complete data from BETER partner Bayes Esports. Also, the brand’s live streaming, live data, and odds are available 24/7, 365 days a year, providing players with efootball, ebasketball, ehockey, and CS:GO matches of ESportsBattle tournaments.
Each BETER client gets in-play and pre-match trading of international esports tournaments, the highest odds accuracy, stable margins and predictable profits. There are:
- 400+ tournaments per year
- 25,000+ live events per year
- 40,000+ pre-match events per year
BETER’s end-to-end, global esports trading solutions are tailored to meet the needs of any operator. In addition to boasting extensive coverage of a wide range of events (including tier 1, 2 and 3 tournaments), the brand also offers in-play and pre-match trading with instant bet settlement and payouts.
