One of the key selling points of an entire film production is its promotional marketing; without it, people won’t know what the film is actually about.
In the “vast virtual world” known as the metaverse, millions of people can interact with one another by using avatars. Both entertainment firms and filmmakers have recognized its potential as a narrative trope and a tool for filmmakers.
Media businesses should take advantage of this by launching advertisements persuading moviegoers to visit theatres more frequently. With the growth of metaverse film technology, film studios can distinguish themselves by finding new ways to contact consumers before the market becomes saturated and movie studios can capitalize on appealing to their target audience.
Here are some tips on how film studios can capitalize on a new film’s release through metaverse marketing.
Immersive Experiences
The metaverse can allow film studios to develop immersive events without worrying about safety. Studios may also be able to test new items and experiences for upcoming movies in virtual worlds that are not workable in the real world, such as attire for various characters or live events where viewers can interact with movie stars via their avatars.
For instance, Warner Bros. hosted a digital launch party for the film “In the Heights,” where attendees could play games, contribute to creating a neighborhood mural, and dance in a virtual flash mob with thousands of other users from all over the world.
On the other hand, today’s innovative technology also creates possibilities for incredibly personal immersive encounters.
Brand Avatar Experiences
Imagine having the option to choose the body you want to interact with the outside world, which is made possible by the metaverse. Likewise, a user’s digital identity to interact with other players in the virtual world, or avatar, is extremely configurable.
By developing exclusive experiences for avatars, some businesses have benefited from this, and your film studio can benefit from it too. In the gaming industry, there are plenty of marketing opportunities to capitalize on the popularity of avatar usage, since there are over 350 million Fortnight users monthly and 141 million active Minecraft gamers.
Film studios can also profit by enabling viewers to construct avatars of the characters in the new movie. Like in the real world, people seek to express their unique identities in the metaverse. By developing its avatar universe, your movie studio can capitalize on this urge for self-expression and promote the debut of a new movie.
Virtual influencers
Popular platforms like TikTok, YouTube, and Instagram are dominated by influencer marketing. Given its extraordinary power, the strategy’s expansion into the virtual world was inevitable.
Influencers, though, have a new significance in the metaverse. Influencers in the metaverse are computer avatars rather than actual individuals. Some of these avatars have become well-known.
Determine the most effective marketing plan for you by learning how firms comparable to yours have used virtual influencers. It would be best to keep in mind that you can employ the same influencer marketing techniques in the metaverse as you do on social media. Therefore, finding or creating a virtual influencer who accurately represents your brand is essential.
Film studios can make money using virtual influencers since they promote your new movie’s release by getting the word out to the general public.
Interactive Live Events
The goal of the metaverse is to promote new channels for interhuman communication. For example, massive Interactive Live Activities, or MILEs, which take place in the metaverse and include performances, competitions, and other events, bring people together, if only digitally.
Many events previously held only in person, from Burning Man to TwitchCon, are now held as hybrid MILE events. For instance, 1,000 people attended Apple’s 2019 iPhone launch event in person, while nearly 2 million people watched it online.
Of course, you can always start small by assisting with organizing a virtual conference that is pertinent to your brand or placing a metaverse ad in a less-attended, more approachable interactive live event. Although sponsoring an entire MILE might seem intimidating if you are still learning metaverse marketing.
Conclusion
The metaverse is just getting started, even though these four marketing techniques are a wonderful place to start. You have various choices for brand promotion, from setting up virtual billboards on digital domains to providing services exclusively accessible in the metaverse. Try out several marketing techniques until you identify the one in the real world and the metaverse works best for you.