In the current digital age, offline printing industry has stagnated leaving traditional printer with no choice other than looking for innovative ways to acquire more customers and improve current processes. Print industry has gained several benefits and has experienced a good return on investment. Although offline printing is here to stay, many customers want an Amazon or Uber-like experience. They want to handle everything from their electronic devices and enjoy the experience of being able to print anything from anywhere.
Web to Print technology enables such people to upload their content in a centralized system and get their printing orders processed faster without any hassle. Even corporate customers are making the most out of Web to Print technology as it helps them order, ship and receive copies of corporate brochures, training modules, copies of training manuals for their business. Using web-to-print technology, ecommerce businesses can also offer product customization option to their customers on their online stores so that the customers can get their favourite design printed on tshirts, mugs, mobile skins and more.
In the year 2015, What They Think had quoted a research from The Commerce Department which said that printed shipments in August 2015 went beyond $7 Billion which depicts a rise by 3% since 2014. By the year 2017, web to print sale will reach $869 million. The question isn’t whether web-to-print trends will grow or not. The question is, which way the industry it heading and how will it gain advantage out of the ever evolving e-commerce market.
Here’s an infographic from Brush Your Ideas that gives a brief overview of the web-to-print industry.
