The incessant development of technology pretty much dictates the trends as well as the way we do business. When it comes to graphic design, digital technology is seen as its integral part since it enables high accuracy among other perks. Being a graphic designer is becoming a highly sought after profession. The ability to create visually stimulating images has its uses in many industries such as publishing, advertising and public relations to name a few. So, in order to remain competitive as well as unique, one has to stay up-to-date with current trends and evolve. With this in mind, here are some of the trends in graphic design anticipated in 2020.
Designing the virtual world
Currently, we are at the forefront of a new technological movement as virtual reality (VR), augmented reality (AR) and mixed reality (MR) pulls us into completely new worlds and dimensions. The basic human impulse to beautify has already started to integrate graphic design into the virtual sphere and is more than likely to continue on that path. The creative ingenuity of a graphic designer is highly sought after by VR developers in order to enhance the experience in gaming, movies and television, commercials, education, and training. Basically, all the fields that are ready to be transferred into virtual reality. Graphic design is definitely entering this new, innovative period, and is destined to grow and improve with it.
Colour trends have already started shifting towards the brighter, lighter hues and the designs of next year are definitely going to revolve around the colours that pop. Vivid colour combinations, colour transitions and gradients bring that futuristic feeling to design, and dreamy combinations are already on the horizon. Many have already started combining 3D visual techniques with popular colour transitions to mark the trends yet to come. Brands have already started implementing them as eye-catchers in their campaigns – bright corals and electric yellows are replacing the now old-fashioned hues of the past as more designers are adding them to their pallets. The importance of colour is not to be underestimated, as well as the fact that the design is not always left in its digital form. Printed material is still present as one of the most prominent means of advertising, thus skilled designers always have a quality printer solution handy just to be sure the colours remain the same off-screen as they do in their original, digital variant.
Focus on typography
In 2020 the fonts are only going to become bigger and bolder. They will be the focal point, commanding attention and turning the text into a prominent design element that does so much more than just provide information. It is a visual extension of a brand or a message, and when 3D techniques and vivid colours are translated into the typographic design, it’s bound to be a winning combination and a trend to look forward to. Actually, some major brands have already started giving them the spotlight. The latest Adidas advertising campaigns feature large fonts and strong messages in the centre, while Samsung successfully incorporates them with vivid colour trends.
Geometrical shapes in design, or to be more precise, abstract geometry is already all the rage. Festival posters, web design and magazine covers to name a few are brimming with this expressive modern look. Even though this trend has found its inspiration in the retro style of the 80s and 90s, hyper-modern techniques which include bold colours, gradients and the abundance of shapes within a design are bound to take over in the year to come.
Moving away from the standards of symmetry, asymmetry is something to look forward to in 2020. Designers have started to experiment away from the traditional and create asymmetrical designs that use neutral space in a creative way. Breaking away from the predictable grid, these layouts deliver more movement and kinetic energy. Whether they are on a design composition, in an app or a site, they demand attention and create a certain feeling of curiosity in users as they inspect the design, wondering where it will go next.
GIFs (or moving images) are taking over the internet. They are present in our emails, news feeds, even text messages. This phenomenon is seeing adoption in graphic design, and professionals in this field are slowly turning to move images as the dominant form of expression. Several images that create a short looping visual are definitely on their way to become the new canvas in 2020. Animations are currently the stars of graphic design, and graphics in motion will continue to develop with new and surprising ways of expression.
Again, with hand-drawn designs, we’re moving away from the standard and traditional. We’re beginning to see the human side to design and we love it. It gives a personal touch that stands out and a fresh look that is all but precise and digitally accurate. These designs are bound to better connect to the audience and create that personal feel graphic design lacked in this aspect.
It appears we are heading towards a bright and colourful future in graphic design, full of vibrant, moving images with bold centered messages that pop. Technology is drastically changing and trends in design follow suit. Even though that we can only anticipate the things to come, we can be certain of one thing – whatever the future holds for the graphic design industry, it will definitely be different and push the known boundaries towards further innovative trends.
About The Author
Sofia is a passionate writer from Sydney. She also enjoys decorating houses and engaging in home renovation projects. That is why she loves sharing her experience and advice with other people through her writing. Besides this, she loves technology and gadgets which can help us get through a busy workday.